NEW YORK — It turns out the success of a first date is determined pretty quickly. In fact, it takes less than 20 minutes for the average American to know if they want a second date, according to new research.
The survey of 2,000 single Americans (who are dating and/or looking for a partner) revealed the average respondent knows whether or not they’d like to see someone again at the 19-minute mark of their first date. That may vary by age, too, as older respondents have higher standards for a potential partner — 67 percent of Gen Zers said they have high standards, while 77 percent of Gen X said the same.
Let’s not talk about sex
Results found 53 percent would be turned off if someone brought up sex on a first date, with younger respondents more likely to agree (56% of Gen Z vs. 39% of Gen X). Religion and exes were also revealed to be taboo topics for a first date, with about half the panel finding them to be a red flag (51% and 47% respectively).
The survey looked beyond first dates and delved into partner compatibility, especially when it comes to sustainability. Seventy-four percent of respondents are more likely to go on a first date with someone if they’re thought to be sustainable. And 44 percent have discussed environmental issues while on a first date.
The survey found 82 percent think it’s important to have a sustainable partner, and 76 percent find being environmentally friendly an attractive trait in a partner. “Sustainability is sexy,” says Avocado’s Senior Vice President of Brand Marketing and Sustainability, Jessica Hann, in a statement. “It’s an important core value, and sharing values is essential to compatibility and seeing a future with someone.”
Seventy-two percent of respondents believe when couples have a shared commitment to sustainability, they’re more likely to have a successful relationship. But the survey also found that 43 percent of respondents have “eco-shamed” their partner — calling them out for wasteful or environmentally-unfriendly behavior.
And despite people seeking out sustainable partners, the survey also revealed that 45 percent have caught their partner sneakily doing something that isn’t eco-friendly.
This random double-opt-in survey of 2,000 single Americans (who are dating and/or looking for a partner) was commissioned by Avocado Green Mattress between May 4 and May 9, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).