With health and environmental consciousness at an all-time high — the natural and organic products industry is growing by leaps and bounds. Toothpaste, a staple in daily oral hygiene routines, is no exception. Traditional toothpaste brands, like Crest and Colgate, often contain chemicals, some of which have raised health concerns. As a result, there’s an increased demand for the best natural toothpaste that provides peace of mind and a great smile.
And it’s not just about individual well-being. Environmental concerns resonate deeply with today’s consumers, especially regarding what flows down our drains. According to a study by Tom’s of Maine and OnePoll, a staggering 80 percent of Gen Z and millennial shoppers prioritize ethical brands, with four out of five specifically seeking out products that are organic, natural, and eco-friendly.
Some of the top chemicals of concern include Sodium Lauryl Sulfate (SLS), a foaming agent that can cause mouth ulcers and canker sores in sensitive individuals, and Triclosan, which has been linked to antibiotic resistance and endocrine disruption. The FDA banned its use in hand soaps, but it’s still in some toothpastes. There is also the age-old debate about fluoride. This has led many to pivot towards more natural oral care alternatives.
If you’re already on the natural toothpaste bandwagon or considering hopping on, you might be wondering: which ones truly stand out in terms of safety and efficacy? We explore the best natural toothpaste options available, ensuring you can confidently choose a product that aligns with both your health and environmental values. Is there one you love missing from our list? Let us know in the comments below.
The List: Best Natural Toothpaste, According to Experts
This toothpaste is not only fluoride and sulfate-free, but also eco-friendly. Harper’s Bazaar writes, “A favorite in the clean beauty community, adding a tube of Davids toothpaste to your routine is actually a double win since its sustainable packaging also happens to be earth-friendly.”
“David’s toothpastes are rated ‘1’ by the Environmental Working Group (best rating possible) for ingredient safety,” according to Gurl Gone Green. “They are committed to using premium USA Origin ingredients for the highest quality possible and to support American jobs. I love how my mouth feels fresh after using David’s toothpaste. It feels like a traditional toothpaste in many ways. They offer a variety of flavors from charcoal to peppermint, spearmint, citrus mint, and strawberry watermelon for kids.”
Treehugger loves that “this toothpaste comes in a metal tube that you wind with a key—which means it’s more easily recycled than the plastic tubes most paste comes in…”It includes natural anti-plaque and whitening ingredients, like calcium carbonate and xylitol derived from birch trees, and it’s sodium lauryl sulfate free.”
“This American Dental Association-approved whitening toothpaste uses a calcium mineral blend to brightens your teeth, and uses farm-grown ingredients like peppermint and tea tree oil to neutralize bad breath while fighting cavities,” according to Harper’s Bazaar.
This toothpaste is SLS-free, cruelty-free, and is made with mint grown in the Willamette Valley of Oregon. New York Magazine points out, “It also includes fluoride, which means it’s a natural toothpaste with ADA approval.” According to Dentist Dr. Jonathan B. Levine, “Fluoride is important for kids because it gets into the tooth, hardens it, and makes it impervious to decay, and for adults, for whom it works topically on the tooth [and] helps prevent plaque and bacteria from sticking on the tooth.”
“If you want a natural toothpaste that whitens teeth, freshens breath, and is free of harsh chemicals, then Hello Naturally Whitening Fluoride Toothpaste is the one for you,” according to Buoy.
“Bite toothpaste bits contain nano-hydroxyapatite, proven to strengthen and restore our pearly whites,” according to Gurl Gone Green. “Bite doesn’t contain any harsh chemicals, plastic, artificial flavoring, sulfates, or parabens, and is 100% vegan and cruelty-free. I like that it’s free of plastic and less messy than a regular tube of toothpaste, making it easy to take with you on the go. This really makes traveling a breeze! I love knowing I could just include a few of the bits in my toiletry bag and not have to bring a tube of toothpaste. My mouth felt clean and fresh after using too, my teeth felt so smooth. My hubs loved this toothpaste! He said he loved how clean and polished his teeth felt. I also love the small ingredient list.” Some flavors do contain fluoride.
“Not your traditional toothpaste by any means, these tablets activate once you bite ’em and wet ’em with your toothbrush,” says Cosmopolitan. “The natural toothpaste bits, which are free of gluten, fluoride, sodium lauryl sulfate, and harsh ingredients, come in a refillable glass jar.”
According to Sustainable Jungle, “Bite’s Toothpaste Bits are made with vegan-friendly, natural ingredients to keep your gums and teeth healthy and our oceans clean. They feature no harsh chemicals, animal testing, artificial flavors, gluten, sulfates, or parabens. While they also offer natural fluoride toothpaste, the natural fluoride-free toothpaste uses nano-hydroxyapatite, a mineral proven to strengthen and revitalize your pearly whites, in lieu of fluoride.”
“RiseWell doesn’t have any toxic ingredients in it like fluoride, sulfates, parabens or artificial colors or flavors,” writes Gurl Gone Green. “It also contains hydroxyapatite. RiseWell toothpaste has adult as well as kids’ toothpastes that are clean but also effective at strengthening teeth. I really love how Risewell doesn’t include a lot of extra ingredients in their toothpaste. They really are one of the cleanest and most effective toothpastes out there after researching so many natural toothpaste brands! I’ve been using them since last year and don’t plan to stop. My kids also use their kid’s toothpaste and at their dental visits they’ve been cavity-free!”
Organic Beauty Lover says, “Risewell even recommends not rinsing and leaving the toothpaste in the mouth after brushing. It has no harsh foaming agents and is naturally flavored with essential oils.”
“I appreciate the fact that hydroxyapatite has been proven to strengthen, whiten, and remineralize teeth,” states Mindful Momma. “The wild mint flavor tastes great. If you are looking for a toothpaste with hydroxyapatite, this is a great one!”
Harper’s Bazaar loves this choice. “Featuring 70 percent organic ingredients, Dr. Bronner’s all-one toothpaste is highly popular on Amazon, as it’s free of fluoride, artificial flavors, sweeteners, and synthetic foaming agents.”
Gurl Gone Green writes, “Dr. Bronner’s toothpaste is budget-friendly and comes in a variety of great-tasting flavors. Dr. Bronner’s also carries a whole line of personal care products, making it a one-stop shop for toothpaste, body wash, and more. The best part. this brand is easy to find at Target, Whole Foods, and other small health food stores.”
Boka is pricier than other choices, but it’s 100 percent biocompatible and dentist recommended. Buoy states, “We highly recommend Boka Fluoride Free Toothpaste for those looking for a natural toothpaste that promotes gum health and enamel repair.”
“Besides being made from natural ingredients, Boka Toothpaste is great for folks with sensitive enamel,” reports Vice. “The key ingredient is nano-hydroxyapatite, a calcium-phosphate compound that helps prevent gingivitis and inflammation, along with aiding remineralization to help improve enamel health. Boka’s formula is also free from fluoride, sulfates, parabens, and artificial flavors.”
Organic Beauty Lover says, “They have a salve consistency versus the creamy nature of conventional toothpastes. I found Boka toothpaste to have a good amount of minty-ness to make my mouth feel fresh and clean.”
This popular deodorant brand now makes toothpaste! Mindful Momma says it’s flavored with “natural mint oils and sweetened with xylitol and stevia.” She goes on to say she “likes the mint flavor, but they have a popular charcoal one too.”
Organic Beauty Lover calls this a “gentle creamy toothpaste, made without Triclosan, SLS, and Artificial Preservatives.”
“This whitening toothpaste has a refreshingly mild mint flavor with a foaming texture that leaves your mouth feeling fresh and clean, thanks to its peppermint oil-based formula,” writes Harper’s Bazaar. One reviewer states, “I love this toothpaste for sensitive teeth! Totally works and has no icky aftertaste that some brands have.”
You may also be interested in:
- Harper’s Bazaar
- Gurl Gone Green
- Sustainable Jungle
- Tree Hugger
- New York Magazine
- Organic Beauty Lover
- Mindful Momma
Note: This article was not paid for nor sponsored. StudyFinds is not connected to nor partnered with any of the brands mentioned and receives no compensation for its recommendations.