NEW YORK — Diamonds may be forever a thing of the past when it comes to engagement rings. According to a new survey of 500 Gen Z respondents, 500 millennials, 500 Gen Xers, and 500 baby boomers in serious relationships (engaged or married), the majority (66%) would be fine with giving or receiving an engagement ring that doesn’t feature a diamond.
The survey shows that younger generations are most open to alternate rings — 74 percent of both Gen Z and millennials in fact — while only half of baby boomers agree. Get this: one in five millennials would be open to tying the knot permanently with a tattoo ring, more than any other generation.
In addition to tattoos (15%), metal (40%), emeralds (37%), and sapphires (36%) top the list of alternate engagement ring focal pieces.
Nearly three in five (59%) respondents would like to be part of choosing the ring from the get-go, with millennials being the most likely generation to do so (71%). Regardless, respondents looked on average at eight different rings before choosing the right one, with 18 percent looking at more than 10 rings before finding the final token of love.
Is getting down on one knee for a proposal still important?
Conducted by OnePoll on behalf of Minted, the survey also explored how couples are planning their engagements throughout the year and during the holiday season. For more than half of respondents (52%), the most important parts of the proposal are the personal touches and thoughtfulness. Two in five (41%) place a higher value on what is said during the proposal, and only 25 percent of respondents think the ring is the most important part.
Traditions like getting down on one knee (51%) and asking their partner’s parents for permission (34%) are still important to respondents no matter their age.
If given the choice, respondents overwhelmingly prefer to be surprised by the proposal, rather than know it’s coming (56% vs 13%). They’d also prefer a more intimate setting, with 49 percent preferring to get engaged in private rather than in public (17%).
“Thought does count when it comes to the perfect proposal. Whether you’re following traditions of the past or forging new ones, marking the moment with thoughtful touches your partner appreciates will make for the best memories. Keepsakes and personalized save the dates can make sure the magic always shines through!” a Minted spokesperson says in a statement.
One in five (21%) waited less than 15 minutes before telling the first person about their engagement, while 37 percent waited more than an hour before sharing the news. It seems most people think twice before immediately posting the ring on Instagram. One in four (24%) believe their friends would be offended if they first found out about their engagement through social media.
While the specific timing of “engagement season” may be up for debate, the survey asked respondents’ thoughts on getting engaged during the holiday season and found that 52 percent would want to get engaged during the holidays. That’s because they feel inspired by the romance of the holiday season (54%), want the opportunity to make the holiday extra special (49%), and enjoy that friends and family are already together (45%).
Those respondents would prefer to specifically get engaged on Christmas Day (46%) or New Year’s Eve (46%).
“There are few bigger milestones than marriage. It seems natural to want to start that chapter of life during the holiday season, while surrounded by friends and family,” the Minted spokesperson adds. “A holiday proposal or engagement announcement is sure to spread joy, and the photos from these moments are sure to keep everyone in the festive spirit for months to come.”
This random double-opt-in survey of 500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers in serious relationships, engaged or married was commissioned by Minted between Nov. 11 and Nov. 17, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
Nevertheless women are fascinated by sparkly rocks.