Spooktacular! The Addams Family beats the Simpsons as America’s favorite on-screen fam

NEW YORK — They’re creepy, and they’re kooky, mysterious, and spooky. Now, the Addams family is also America’s favorite on-screen family, according to a new survey. The poll of 2,000 U.S. adults with streaming subscriptions revealed the nation’s spookiest family is the most popular, edging out the Simpsons family, the Brady family, and the Bundy family.

The survey also found the top three on-screen best friends: Olivia Benson and Elliot Stabler from “Law & Order SVU,” Wednesday and Enid from “Wednesday,” and Walter White and Jesse Pinkman of “Breaking Bad.” Nearly three in four (72%) also said they love learning when on-screen friends or families are friends in real life.

Commissioned by global streaming media platform Plex and conducted by OnePoll, the study found 82 percent of people bond with their family and friends over a love of the same TV shows and movies, while 76 percent claimed some of their closest friendships developed as a result of sharing an interest in the same content.

Infographic about bonding over TV and movies

An overwhelming 96 percent of respondents said they discuss recent TV episodes with their friends and family — 66 percent said they do it “often” or “very often.” Over the past year, the most popular and talked-about TV shows and movies are “Avatar: The Way of Water” (26%), “Black Panther: Wakanda Forever” (26%), “Stranger Things” (22%), and “House of the Dragon” (20%).

Four in 10 said they’re most likely to discuss their viewing favorites in person, but 67 percent said they often watch content remotely with friends and family if they aren’t physically beside each other.

If they’re watching content remotely, 21 percent catch up over the phone, 16 percent over messaging apps, and 12 percent over video calls. Over half (55%) have a specific chat group dedicated to discussing shows and movies

Nearly three in four (73%) said they felt like they were missing out if their friends and family were talking about a TV show or movie they’d never seen.

Over half (55%) have gotten mad at a friend, family member, or partner for watching a new episode of a show without them. However, 59 percent admitted to lying about watching an episode before they were supposed to and ended up re-watching it, pretending it was the first time they viewed it.

“Now more than ever, people are craving and seeking out communities to bond and connect with,” says Product Director at Plex Jason Williams, in a statement. “Much in the same way people in book clubs get together to discuss what they’re reading, there’s an unmatched sense of community among film and TV buffs who connect through sharing opinions, reviews, and suggestions on content.”

Results also showed 78 percent of Americans surveyed stay connected with their friends and family by watching the same content. Nearly as many (73%) feel a sense of community when discussing content with others. Sixty percent have even gone as far as forming an online community of friends specifically to discuss content.

When it comes to shared opinions of movies and shows, however, only 11 percent consult online ratings. Instead, many said they’d rather turn to the opinions of family members (17%), their friend circle (12%), and their best friend (12%).

The survey also revealed that 71 percent would stop using subscription services that ban them from sharing passwords, opting to seek out free, shareable alternatives.

“Part of the fun of streaming shows and movies is being able to share and connect with the people closest to you,” continues Williams. “The evolution of the streaming industry is moving away from simply providing content.”

Survey methodology:

This random double-opt-in survey of 2,000 Americans who subscribe to streaming services was commissioned by Plex between February 28 and March 3, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

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About the Author

Sophia Naughton

Meet StudyFinds’ Associate Editor, Sophia Naughton. Sophia graduated Magna Cum Laude from Towson University with a Bachelor of Science in Mass Communication directly focused in journalism and advertising. She is also a freelance writer for Baltimore Magazine. Outside of writing, her best buddy is her spotted Pit Bull, Terrance.

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