Morning rush: 1 in 4 say they never have time to make breakfast

New survey reveals that Americans waste $1,500 yearly in breakfast foods they wind up never eating.

NEW YORK — If you dread waking up in the mornings, you’re not alone. A survey of 2,000 Americans finds that one in seven say they’re not morning people.

Moreover, 35 percent say they still feel tired and another 31 percent feel groggy. Those who are not early birds say they would rather sleep in than make breakfast. A quarter (26%) shared that they don’t have the time to whip up a tasty meal in the mornings.

Are you a morning bird or a night owl?

Conducted by OnePoll on behalf of Evolution Fresh for Better Breakfast Month, researchers discovered that seven in 10 are not willing to wake up before 8 a.m. to make breakfast (69%).

Although people aren’t keen on waking up early to make their first meal of the day, 45 percent dream in their sleep about what they’re going to eat the next day. While employed parents make up the bulk of those who wake up before 8 a.m. to prepare breakfast, more than half of parents in the poll say they prepare their family’s meals the night before to sleep in a bit more (53%).

Those who eat breakfast regularly are likely to say they are morning people (79%) and 55 percent of regular breakfast eaters get ahead of the game by preparing their ingredients the previous night.

Work life takes a toll on breakfast habits

Mornings breakfastNearly two-thirds of working Americans sometimes get so busy that they end up skipping meals (64%). More than half of those respondents are too busy to make breakfast in the morning during the work week (57%), leading one in five to skip breakfast regularly.

Although people favor classic breakfast foods like eggs, pancakes, and French toast, they are more likely to only have time for quick breakfasts during the week like toast (40%) or cereal (33%). More than two in five Americans sometimes have breakfast on the go (42%) and working respondents say they’re even likely to have breakfast in their car twice a week.

So what’s the best breakfast item to have on the go? One in five say it’s a drink that helps them feel energized, such as coffee or tea (22%).

While nearly three in four (73%) are tired of eating the same foods daily and prefer to have something exotic once in a while. Another 59 percent still prioritize breakfast options that are easy to take on the go over making something at home.

“We’ve always been told that breakfast is the most important meal of the day, but it really is true,” says Kristen Zabaglo, director of brand management and innovation at Evolution Fresh, in a statement. “Starting your day with a balanced and nutritious meal makes a huge difference when it comes to overall demeanor and productivity. Making breakfast doesn’t mean you have to sacrifice your sleep or derail your morning routine, it can be as simple as a cold-pressed juice packed with key nutrients to give your body the kick-start it needs on-the-go.”

How much money are we wasting?

Mornings breakfastOn average, people spend under $1,500 a year on breakfast meals that they don’t cook themselves. Almost three in four (72%) working Americans wish their workplace helped them by offering breakfast, compensation, or a breakfast break.

Most respondents who have breakfast regularly believe it has a positive impact on their mood for the rest of the day (72%). A similar percentage of workers find that they are more productive at work when they eat breakfast (74%).

Seven in 10 say incorporating vitamin C into their breakfast is important to them and 61 percent specifically look for breakfast options that feature vitamin C.

“Of course, there are many ways to enjoy a balanced breakfast and it’s important to eat something that you enjoy,” adds Joanna Aguilar, product developer at Evolution Fresh. “If you’re on-the-go, make sure you’re incorporating fruits and vegetables to ensure you’re getting key nutrients that will keep you energized throughout the day. As we head into the colder months, finding ways to integrate vitamin C into your breakfast is a great way to boost immunity as well.”

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About the Author

Chris Melore

Chris Melore has been a writer, researcher, editor, and producer in the New York-area since 2006. He won a local Emmy award for his work in sports television in 2011.

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