Who won the TV ‘streaming wars’ in 2022? Americans say the answer is…

NEW YORK — Recent setbacks aside, a new survey suggests that Netflix is still a big contender in the television world.

The data was first reported by OnePoll and collected from over 2,000 respondents, each of whom were asked to pick their favorites from a list of all the TV series they watched in 2022.

In addition to securing the No. 1 choice with Season 4 of “Ozark,” Netflix represented half of the overall top 10 list, as well as half the best scripted shows.

Where the streaming service might be in more trouble is with new releases, as only three of their shows — “Wednesday,” “Mo,” and “Inventing Anna” — appeared in the highest-ranked 2022 premieres.

Of those, it’s “Wednesday” that seemed to captivate audiences the most. Roughly one in four (26%) of those who started the show ended up watching all of it, according to OnePoll’s data, making it second-most finished series behind Showtime’s “Yellowjackets.”

Although Netflix famously never reveals official viewership data for its content, the company was recently forced to disclose its biggest customer losses in almost a decade, losing roughly 200,000 subscribers in the first quarter of the year and 970,000 in the second quarter.

As of October, however, it appears to have bounced back with 2.4 million new subscribers, perhaps bolstered by fan reactions to the “Ozark” finale in May and the conclusion of “Stranger Things” Season 4 in July.

What else is on TV tonight?

Besides Netflix’s apparent return from obsolescence, the data also reveals other interesting trends in this year’s television landscape.

Despite evidence that HBO’s “House of the Dragon” had beat out Amazon Prime’s similarly fantastical “Lord of the Rings: The Rings of Power” in week-to-week ratings, those surveyed were more likely to choose the latter series as their favorite.

Although critics lauded the Tony Gilroy-penned “Andor” over the rest of 2022’s Disney+ series, respondents were generally more enamored with Marvel’s “She Hulk: Attorney At Law.”

One thing’s for certain, which is that broadcast TV networks continue to flounder in the wake of so many cable and streaming providers – so much so that only ABC’s Emmy-winning sitcom “Abbott Elementary” stands out among new releases.

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Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was conducted between Dec. 19–22, 2022. It was launched by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

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About the Author

Chris Melore

Chris Melore has been a writer, researcher, editor, and producer in the New York-area since 2006. He won a local Emmy award for his work in sports television in 2011.

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