man and woman wedding holding balloons

Photo by Álvaro CvG from Unsplash

NEW YORK — Looks aren’t everything, right? That might not be the case when tying the knot. Seven in 10 married Americans claim they couldn’t even enjoy their own wedding day because of how stressed they were over their own appearance.

A poll of 2,000 engaged or married Americans found on average, brides and grooms are willing to spend $1,680 on a good wedding photographer and an additional $1,581 on just getting ready for the photos themselves.

Four out of five (79%) believe it’s important to have the perfect wedding photos and 68 percent believe it’s important to look good for their wedding photos.

Leading up to their picture debut, respondents said they plan or had planned to get their hair (56%), makeup (45%), and nails (41%) professionally done. Other efforts include losing weight (27%) and whitening their teeth (26%).

However, the study commissioned by the Invisalign brand and conducted by OnePoll, found the lead-up to their wedding day rarely comes scot-free. Four in five (81%) said they feel or felt some level of stress before the big day.

Wedding day infographic

Weddings are so chaotic that sometimes even photoshoots don’t go smoothly. Over a fourth of married respondents (29%) experienced some kind of drama during their wedding photoshoot — including wedding party members running late (37%), in-laws or parents disagreeing on who should be in family photos (37%), and kids making faces (32%).

A third (33%) also stated they didn’t show their teeth in any of their wedding photos because they were embarrassed by their smile. When looking at other peoples’ wedding photos, 40 percent said the first physical feature they look at is their smile.

“Wedding days rank high among the most important days a person can experience in their life,” says orthodontist Dr. Marta Baird, DDS, MSD, in a statement. “Knowing you’re going to look great for photos that will be treasured for generations is so important.”

The survey also found 32 percent of married respondents admitted there were things about how they or their spouse looked the day of their wedding that they wish they could have changed.

Those changes include having more time to prepare themselves (42%), wearing something different (35%), or hosting the wedding at a different venue (34%).

“To keep the charm of the big day, focus on yourself and how you want to be remembered walking down the aisle,” adds Dr. Baird.

Survey methodology:

This random double-opt-in survey of 2,000 engaged or married Americans was commissioned by Align Technology’s Invisalign brand between June 9 and June 12, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

About Sophia Naughton

Meet StudyFinds' Associate Editor, Sophia Naughton. Sophia graduated Magna Cum Laude from Towson University with a Bachelor of Science in Mass Communication directly focused in journalism and advertising. She is also a freelance writer for Baltimore Magazine. Outside of writing, her best buddy is her spotted Pit Bull, Terrance.

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