Ruff life: 3 in 5 people believe they own the ‘world’s most spoiled dog’

NEW YORK — It’s no secret that our furry friends live a pampered lifestyle. But, it turns out certain breeds are living more lavishly than others. Do you own an Australian Shepard, Border Collie or a Corgi? According to a new survey, you might just own America’s most spoiled dog.

A poll of 2,000 U.S. dog owners revealed 60 percent swear they own the “world’s most spoiled dog” and two-thirds of them have a herding dog. Non-sporting dogs like Bulldogs, Boston Terriers and Shiba Inus came in second place for the nation’s most luxuriated breeds, earning 64 percent of the vote. And in third place with 59 percent are terrier breeds like Russell terriers, Scottish Terriers and Staffordshire Terriers.

Similarly, 79 percent of herding dog owners claimed their dogs live like royalty at home, tying with runners-up sporting (79%) and terrier (79%) breeds.

How spoiled are pets?

An overwhelming majority (96%) said they spoil their pets in a wide variety of ways and 37 percent treat their dogs so well, they’d take the chance to switch bodies with their pups for a day if they could. When asked what they would do for that day, respondents said they’d probably play all day long (47%), sleep in until noon (42%) and sleep where they usually wouldn’t be allowed to (37%).

People’s penchant for giving their dogs the life of luxury can be explained by four in five who treat and talk to their dogs as if they were human. Many talk to them as if they were children (32%), babies (18%) or like another adult (18%).

Dog eating food off plate
(© New Africa –

Commissioned by Solid Gold and conducted by OnePoll, the study found two-thirds of terrier owners love giving their dogs extra treats throughout the day, while 29 percent of toy breed owners love to serve their pups the finest bottled or filtered water in their bowl. One in four (28%) herding dog owners love to take their dogs with them on vacation and 26 percent of working dogs get treated to meals being prepared by hand by their owners.

“Most of us will make the claim our dog is ‘the’ most spoiled dog, but there’s a clear trend pointing towards smaller breeds as being the most doted on,” says vice president of marketing at Solid Gold, Yvethe Tyszka, in a statement. “Regardless of size or breed, all dog owners agree their pups deserve the best with delicious treats, walks, and all of our attention.”  

‘Dog moms’

Ahead of Mother’s Day, the survey also revealed the “dog mom” persona 75 percent of women surveyed take pride in. Sixty-seven percent of them believe dog moms should be celebrated on Mother’s Day just as much as human moms, and 58 percent plan to spoil their dogs for Mother’s Day.

A third of women (32%) admit they likely treat their dogs more luxurious than themselves, and another third treat them better than their kids (17%) and significant others (16%).

“Mother’s Day is the time for ‘dog moms’ to receive lots of love and affection from their fur baby,” continues Tyszka. “A perfect day to celebrate the dog mom in your life to something special this year, and then of course treat your dog, too.”  

Survey methodology:

This random double-opt-in survey of 2,000 American dog owners was commissioned by Solid Gold between April 25 and April 27, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

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About the Author

Sophia Naughton

Meet StudyFinds’ Associate Editor, Sophia Naughton. Sophia graduated Magna Cum Laude from Towson University with a Bachelor of Science in Mass Communication directly focused in journalism and advertising. She is also a freelance writer for Baltimore Magazine. Outside of writing, her best buddy is her spotted Pit Bull, Terrance.

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