Woman with lily flowers and casket at funeral

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LONDON — Have you ever wondered how long you’ll live? A recent study has revealed some intriguing insights into how different age groups perceive their own mortality. Buckle up, because the results might surprise you! The research surveyed 2,000 adults across the United Kingdom. It turns out that millennials (those in the 35-44 age bracket) believe they’ll reach the ripe old age of 81. Conversely, their younger Gen Z counterparts (the under-24 crowd) is a bit more pessimistic, expecting to only make it to 76. In fact, 1 in 6 Gen Z participants aren’t even sure they’ll be alive in time for retirement!

But here’s the kicker: those over 65 are the most optimistic of all, anticipating they’ll live until 84 – the highest estimate of any age group.

And what about the battle of the sexes? Well, men seem to think they’ll outlast women, predicting an average lifespan of 82 compared to women’s 80. However, the joke might be on them, as women typically have a longer life expectancy than men.

The study, commissioned by UK life insurance brand British Seniors, also found that a whopping 65% of respondents sometimes or often contemplate their own mortality. As a spokesperson from British Seniors put it, “The research has revealed a fascinating look into these predictions and differences between gender, location, and age group. Such conversations are becoming more open than ever – as well as discussion of how you’d like your funeral to look.”

Speaking of funerals, 23% of adults have some or all of their funeral plans in place. A quarter don’t want any fuss for their send-off, while 20% are happy with whatever their friends and family decide on. The report revealed that 21% have discussed their own funeral with someone else, and 35% of those over 65 have explained their preferences to someone.

So, what’s the secret to a long life? According to the respondents, leading an active lifestyle, not smoking, keeping the brain ticking, and having good genetics and family history on their side are all key factors. And when it comes to approaching life, 37% believe in being balanced, 20% want to live it to the fullest, and 16% think slow and steady wins the race.

But regardless of predicted lifespans, 59% of respondents worry about wasting time and not making the most of life. As the British Seniors spokesperson noted, “The study has shown that some adults do have thoughts in mind of how they’d like their send-off to look. Our recent funeral report details the costs attached to different types of send-offs and how many have planned for their own or arranged someone else’s. Such conversations can feel tricky, but having plans in place can ensure your loved ones are looked after when you’re no longer around – and they can ensure you get the funeral you deserve. Insurance can play a key role in ensuring friends and family are protected from unexpected costs.”

So, whether you’re an optimistic octogenarian or a skeptical Gen Z-er, it’s never too early to start thinking about your own mortality. And who knows, maybe those conversations will inspire you to make the most of every moment – because life is short, no matter how long you think you’ll live.

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StudyFinds publishes digestible, agenda-free, transparent research summaries that are intended to inform the reader as well as stir civil, educated debate. We do not agree nor disagree with any of the studies we post, rather, we encourage our readers to debate the veracity of the findings themselves. All articles published on StudyFinds are vetted by our editors prior to publication and include links back to the source or corresponding journal article, if possible.

Our Editorial Team

Steve Fink


Chris Melore


Sophia Naughton

Associate Editor