Best Purple Shampoo: Top 5 Brands Most Recommended By Style Experts

Choosing the right shampoo for your hair type can be challenging, especially if you dye your hair. Without the proper maintenance, your color can fade, or even look brassy. Enter purple shampoo to the rescue. Purple shampoo works like a toner, neutralizing the brassiness of blondes, grays and silver color tresses. Adding some of the best purple shampoo to your hair care regimen can help to keep your locks looking vibrant and fresh. 

Lots of us who regularly dye our hair don’t even know what our original color is anymore. This so-called “dye-mentia” is especially prevalent in the Gen X age group. That’s according to a recent poll of 2,000 women ages 42 to 57. It reveals (49%) have spent between two to six years dyeing their hair a different color than their natural look. 

In fact, one in three (32%) aren’t even sure what their natural color is anymore. Another 32 percent in relationships aren’t sure that their partner knows their real hair color, either. Whether you know your hair color or not, you want it to be healthy. So what are the best purple shampoos to keep your hair looking fabulous? 

StudyFinds compiled a list of the top five purple shampoo brands from ten expert websites to find the best purple shampoo for your hair. As always, we’d like to see your own recommendations in the comments below! 

woman with shampoo in her hair
Someone getting their hair washed (Photo by cottonbro studio from Pexels)

The List: Best Purple Shampoo, According To The Pros


1. Redken Color Extend Blondage Purple Shampoo

This purple shampoo from Redken is a reviewer favorite, especially for blondes with highlights. “Using this purple shampoo for blonde hair just twice a week is all it takes to keep your hair looking fabulous. The shampoo is made up of purple pigments that counteract your hair’s yellow undertones,” according to Don’t Waste Your Money.

Redken Color Extend Blondage Purple Shampoo
Redken Color Extend Blondage Purple Shampoo

Today points out, “the formula has salicylic acid which she said can also help remove unwanted pigment.” While Stylecraze calls it the ‘best color-depositing formula’ adding, its pigments “strengthen each of your hair strands from the core and remove brassiness to maintain cool-toned blonde hair.”

2. Olaplex No. 4P Blonde Enhancer Toning Shampoo

Olaplex really knocks it out of the park with its purple shampoo formula. Reviewers say it works wonders on bleached hair. “It contains that brand’s signature bis-aminopropyl diglycol dimaleate—which is known to rebond broken, damaged, or compromised hair—as well as a violet tint to remove unwanted orange, yellow, or golden tones,” according to Byrdie.

Olaplex No. 4P Blonde Enhancer Toning Shampoo
Olaplex No. 4P Blonde Enhancer Toning Shampoo

However, it is expensive. InStyle gives this one ‘best splurge’ accolades, noting, “the sulfate-free formula works up to an impressive lather and leaves hair saturated in hydration — so much so you’ll question if conditioner is even necessary.” 

Forbes points out this shampoo is great for fine hair, adding, “a highly concentrated pigment allows for customizable toning levels to help neutralize brassiness and brighten all shades of blonde.”

Pro Tip: Leave this one in your hair for a few minutes before rinsing to achieve the best results.

3. Amika Bust Your Brass Cool Blonde Purple Shampoo

If you are looking to preserve your blonde locks, check out this offering from Amika. “Ultra-violet to protect ultra-light, bright shades, this vitamin-infused formula is great for both natural and not-so-natural blondes,” according to Harper’s BAZAAR

Amika Bust Your Brass Cool Blonde Purple Shampoo
Amika Bust Your Brass Cool Blonde Purple Shampoo

Good Housekeeping calls it the ‘best purple shampoo for dry hair’, adding it “contains sea buckthorn, an ingredient that offers a range of haircare benefits. While some purple shampoos can dry out hair, this star ingredient is known to nourish, strengthen, repair and protect strands.”

“The formula also utilizes a bond repair technology to improve strength and reduce breakage, while mango butter leaves hair immediately soft and shiny,” notes Byrdie. However, some reviewers did point out the shampoo’s strong scent, which could be overpowering for some users.

4. John Frieda Violet Crush For Blondes Purple Shampoo

This purple shampoo from John Frieda claims you’ll see results after just one wash. Reviewers also note it works well on gray hair. Marie Claire points out it’s a “really, really good shampoo at a really affordable price.”

John Frieda Violet Crush For Blondes Purple Shampoo
John Frieda Violet Crush For Blondes Purple Shampoo

“This affordable find contains crushed purple pigments that enrich your hair color and rid your strands of brassiness that leave it looking dull and blah,” according to InStyle. Well+Good adds, it’s “made with a powerful neutralizing formula that absorbs UV light while emitting a white-blue glow. Thus, enhancing the cool tones in blonde hair and making it look brighter.” One note, this formula does contain sulfates.

5. Sun Bum Blonde Purple Shampoo

If you are looking for hair protection that delivers a smooth texture, this purple shampoo from Sun Bum is a solid option. It’s recommended for natural and color-treated blonde and brown hair. Today points out, it’s “formulated with nourishing and deeply hydrating ingredients like banana, spirulina, violet extracts and sunflower seed oil.” 

Sun Bum Blonde Purple Shampoo and Conditioner
Sun Bum Blonde Purple Shampoo and Conditioner

Harper’s BAZAAR adds, “this shampoo from the fan-fave sunscreen brand helps protect against UV oxidation and dullness. Plus, it’s vegan and sulfate-free.” Well+Good notes, the “banana and sunflower seed oil adds moisture and color protection.” This shampoo is also wallet-friendly. Plus, you can find it at most drug stores.

Have a favorite of your own you’d like to share? Please let us know in the comments below. Happy Shampooing!

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Note: This article was not paid for nor sponsored. StudyFinds is not connected to nor partnered with any of the brands mentioned and receives no compensation for its recommendations. This post contains affiliate links.

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About the Author

Melissa Kraus

Melissa is a freelance writer, based out of New Jersey. She has over two-decades of writing, editing, and producing experience for Radio, TV, and Digital Media.

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  1. You need to try Pureology, by far the best purple shampoo & worth every penny!

  2. Two out of the five brands mentioned have lawsuits against them for making people’s hair fall out.(Amika and olaplex) Amika is MLM garbage. Try bondbar or eva nyc instead.

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