The highs and lows of pro sports fandom bring our brains back to their tribal roots. (Credit: Drazen Zigic on Shutterstock)
Study: Rival Wins Hit Your Brain Like Drugs. Rival Losses Turn Off Your Self-Control
In A Nutshell
- Your brain’s “emergency brake” goes quiet during rival defeats. Highly engaged fans showed reduced activity in the brain region that normally keeps aggressive impulses in check, potentially explaining why some fans turn violent after crushing losses.
- Beating your rival activates the same reward system as sex, good food, and drugs. When fans watched their team score against rivals (not just any team), the brain’s pleasure centers lit up intensely, tapping into ancient tribal circuits that evolved to celebrate group victories.
- The more fanatical you are, the more extreme your brain’s response. Fanatics showed bigger drops in emotional control during defeats compared to casual fans, suggesting a spectrum of neurological intensity that matches psychological engagement levels.
- It’s not “just a game” to your brain, it’s tribal warfare. Brain responses only fired intensely when rivals were involved. Random opponents barely registered, but rival goals triggered responses similar to personal attacks.
Ever yelled at the TV when your team’s rival scored? That rage isn’t just in your head… well, actually, it is. And scientists have uncovered exactly what’s happening in there.
Chilean researchers put dozens of die-hard soccer fans (across a range of engagement/interest levels) in brain scanners and showed them goals from matches involving their favorite teams. What they found explains a lot about why some fans lose it when things go south, and why beating your rivals feels so damn good.
The study, published in Radiology, focused on supporters of Chile’s two biggest rival football (soccer) teams. Participants watched 63 goal sequences while researchers tracked their brain activity. Some fans were casual spectators. Others were fanatics. The differences in their brains tell a fascinating story.
When The Rival Team Scores, Your Brain’s Emergency Brake Dozes Off
When highly engaged fans watched their rivals score, a region that normally keeps emotions in check was less active. It’s sort like an emergency brake in your brain — the thing that stops you from doing something you’ll regret. In fanatics watching rival goals, that brake wasn’t working as well as usual.
This brain region connects your emotions to your decision-making. When it dims, people struggle to control aggressive impulses. The more fanatical the fan, the quieter this control center became during rival defeats.
But something else interesting happened. Less extreme soccer fans showed more activity in brain regions used for understanding other people’s thoughts and intentions. They seemed to be working harder to process what the defeat meant, rather than just reacting emotionally.
Watching Your Favorite Sports Team Win Is Like Eating Really Good Food
When fans watched their team score against rivals (compared to scoring against random teams), their brain’s reward system lit up like a Christmas tree. Same areas that activate when eating something delicious, having sex, or taking certain drugs.
This isn’t a coincidence. Evolution wired our brains to release feel-good chemicals when our tribe wins. It made sense for survival thousands of years ago. Now that same wiring makes us lose our minds over 22 people kicking a ball around.
Brain regions tied to personal identity also fired up during rival victories. Fans weren’t just happy for the players—their brains processed these wins as personal achievements. The team’s success felt like their own success.
Not All Soccer Fans Are Created Equal
The researchers recruited 60 male fans of Chile’s two biggest rival teams and put them in brain scanners. Over 26 minutes, participants watched 63 goal clips. Some showed their team scoring, some showed rivals scoring, and some showed other random teams.
The researchers compared brain activity during rival moments versus non-rival moments. This isolated what made rivalries special versus just watching any football match.
Participants in the study were sorted into three groups: spectators (casual fans), regular fans, and fanatics. On the fanaticism scale, lower scores meant more extreme fandom.
The brain patterns matched the intensity levels. More fanatical soccer fans showed bigger drops in that control region during defeats.
Goals only triggered these intense brain responses when they involved rivals. Score against a random team? The response was weaker. Score against your mortal enemy? Fireworks.
Humans evolved as tribal creatures. Our ancestors survived by sticking with their group and competing against others. Those ancient tribal instincts are still there, and football taps right into them. Your brain treats your team like your tribe and rival teams like threats, even though nobody’s actually in danger.
Why Does The Brain React This Way?
Soccer violence around the globe is real. Riots, assaults, even deaths happen around big matches. Understanding that extreme fans experience reduced activity in brain control centers could help explain why some people cross the line from passion to violence.
Stadium security usually assumes fans make rational choices about their behavior. But if someone’s brain control center is essentially offline when their rival scores, they’re not thinking rationally. That doesn’t excuse violence, but it suggests different approaches to prevention might work better.
The strong reward response might also explain obsessive fan behavior: spending thousands to travel to games, prioritizing matches over family events, or melting down over a loss for days. If your brain treats a win like hitting the jackpot, it’s easy to keep chasing that feeling.
Why Soccer Has This Power
Argentine writer Eduardo Galeano observed that football identity is non-negotiable and deeply ingrained. The neural data support this cultural observation. The patterns of brain activation involve fundamental systems of reward, identity, and social belonging rather than superficial preferences.
Football offers something most of life doesn’t: clear winners and losers, on a predictable schedule. Matches create rhythms: weekly fixtures, seasons with beginnings and endings. Your brain’s reward system loves that clarity.
Plus, watching with other fans amplifies everything. Shared highs and lows strengthen group bonds. That collective experience is part of what makes fandom so powerful and, for some, so consuming.
The Bottom Line
It’s worth noting that all participants were male, so we don’t know if women’s brains respond the same way. The sample size was decent but small, and these were short clips, not live matches. Most importantly, this shows associations, not cause-and-effect. We can’t say for certain that brain patterns predict real-world behavior.
Future research should include women and study fans during actual live matches, not just recorded clips. But this study shows something important: when you’re screaming at the TV during a rivalry match, your brain is genuinely experiencing something intense. Ancient tribal circuits are firing. Reward systems are lighting up. Control centers are going dim.
For most people, this is just part of being a fan. For some, those brain responses might help explain why the beautiful game sometimes turns ugly. Either way, next time someone tells you it’s just a game, you can tell them your brain disagrees.
Paper Summary
Methodology
Researchers recruited 60 healthy male volunteers aged 20-45 years who identified as supporters of either Colo-Colo or Universidad de Chile, Chile’s two most popular and historically rival football teams. Participants were right-handed, had normal vision and Spanish comprehension, and had no pre-existing neurological or psychiatric disorders, history of head trauma, or contraindications to MRI.
Functional MRI data were acquired using a 3-Tesla Siemens Skyra scanner while participants watched a 26-minute 40-second video compilation of 63 goal sequences, each lasting 20-30 seconds. The sequences included 18 goals between the two rival teams, 36 between one of the target teams and other teams, and 9 between other teams. Participants watched goals in four conditions: their team scoring against the rival, their team scoring against another team, the rival scoring against their team, and another team scoring against their team.
Researchers used the Football Supporters Fanaticism Scale to categorize participants as spectators (31-52 points), fans (22-30 points), or fanatics (13-21 points), though they analyzed fanaticism scores as a continuous variable in statistical analyses. The scale measures violent thought and action tendencies as well as institutional belonging and identification, with lower scores indicating higher fanaticism.
Preprocessing of imaging data included motion correction, section timing correction, brain extraction, spatial smoothing with a 6mm kernel, high-pass filtering, and prewhitening. Independent Component Analysis-based Automatic Removal of Motion Artifacts was applied to remove structured noise. Statistical analysis used a general linear model with separate models for each team’s supporters, followed by mixed-effects analysis at the group level. Multiple comparison correction used random field theory-based cluster correction with a threshold of Z > 3.1 and minimum cluster extent of 15 voxels.
Results
When participants’ teams scored against rivals compared to other opponents, whole-brain analysis revealed activation in the ventral striatum, caudate nucleus, and lentiform nucleus (cluster level P < .001, 12,992 voxels). Additional activation occurred in the medial prefrontal cortex and anterior cingulate cortex (cluster level P < .001, 4,462 voxels), regions involved in social reinforcement and self-referential processing.
When rival teams scored against participants’ teams compared to other opponents, activation increased in the mentalizing network including the superior temporal sulcus (cluster level P < .001, 42,247 voxels), orbitofrontal cortex (cluster level P < .001, 2,132 voxels), dorsolateral prefrontal cortex (cluster level P < .001, 3,577 voxels), and inferior frontal junction (cluster level P < .001, 3,577 voxels). The visual cortex also showed increased activation, particularly in occipital regions V1, V2, and V3, along with the fusiform gyrus and lateral occipital cortex.
Defeats by rivals produced decreased activation in the dorsal anterior cingulate cortex and the salience network including bilateral insula (cluster level P < .001, 1,670 voxels). Region of interest analysis revealed that higher fanaticism scores correlated with greater deactivation in the dorsal anterior cingulate cortex during defeats (regression coefficient from robust regression = -0.35, 95% CI: -0.70 to 0.01, P = .04) and greater activation in the mentalizing network (regression coefficient = 0.37, 95% CI: 0.03 to 0.71, P = .02).
Limitations
The study included only male participants, limiting generalizability to female fans and preventing analysis of potential sex differences in neural patterns. The sample size of 60 participants was modest for neuroimaging research, and the distribution of fanaticism levels was uneven with only 4 participants classified as fanatics. Statistical analyses treated fanaticism as a continuous variable to address this limitation.
Potential confounding factors including alcohol consumption and gambling behaviors were not assessed despite their potential influence on neural responses to competitive events. The use of Neurosynth meta-analytic maps to define regions of interest, while reducing researcher bias, may have missed study-specific activations outside canonical networks.
The experimental design used recorded goal sequences rather than live matches, which may not capture the uncertainty and social context of real-time viewing. The study examined only short-term brain responses during goal viewing rather than long-term effects of sustained fandom or neuroplastic changes from years of engagement.
Participants viewed entire gameplay sequences lasting 20-30 seconds rather than isolated goal moments, which better reflects natural viewing but makes it difficult to isolate responses to specific events within sequences.
Funding and Disclosures
The research was supported by the Chilean Ministry of Science, Technology, Knowledge and Innovation through ANID/FONDECYT regular grant number 1190513. Co-author Claudio Silva is an associate editor for Radiology. No other conflicts of interest were reported.
The study used artificial intelligence tools including Claude 3 Opus, Claude 3.5 Sonnet, Claude 4 Opus (Anthropic), and GPT-4o (OpenAI) between January 2024 and June 2025 to improve English language and correct grammar. The lead author, who is not a native English speaker, used these tools only for language refinement and clarity improvement, not for data analysis, result interpretation, or substantive research content.
Publication Details
Zamorano F, Hurtado JM, Carvajal-Paredes P, et al. Brain Mechanisms across the Spectrum of Engagement in Football Fans: A Functional Neuroimaging Study. Radiology. 2025;317(2):e242595. https://doi.org/10.1148/radiol.242595







