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Dartmouth Study Also Sheds Light On Political Preferences Among Pet Owners
In A Nutshell
- Cat owners donate about 14 times over 10 years, compared with 11 times for non-pet owners, making them the most frequent givers.
- They also give to a wider range of charities: only 52% of cat owners donate to just one cause, compared with 63% of non-pet owners.
- Pet ownership ranked fourth in predicting donation behavior, after income, education, and gender, showing it plays a measurable role.
- Non-pet owners gave the largest total amounts on average, while dog owners donated less frequently and to fewer causes than cat owners.
- Charities may benefit by tailoring campaigns — emphasizing regular, smaller gifts for cat owners and larger one-time gifts for other groups.
HANOVER, N.H. — A massive analysis of nearly 800 million donation records reveals cat owners donate more frequently and to a wider variety of causes than dog owners. The research, examining a decade of giving data from over 60 million Americans, adds hard data to the personality debate between cat and dog people.
Published in Anthrozoös, the study provides the most detailed look yet at how pet preferences relate to charitable behavior. While people without pets gave the largest dollar amounts overall, cat owners emerged as the most consistent givers. They donated an average of 14 times over the 10-year period, compared to just 11 times for non-pet owners.
Cat owners also spread their donations across more organizations. Only 52% of cat owners limited their giving to a single cause, while 63% of non-pet owners concentrated on just one charity.
Cat Owners Lead in Donation Frequency
In all, the database included 62.8 million donors making 787.9 million transactions totaling nearly $70 billion in charitable contributions. Pet ownership categories broke down as: no pets (39%), both cats and dogs (34%), dogs only (18%), and cats only (9%).
Herbert Chang, an assistant professor of quantitative social science at Dartmouth College, used machine learning methods to control for income, education, and other demographic factors. His analysis identified which factors most influenced donation amounts, with pet ownership ranking fourth in importance. Only income, education, and gender proved more predictive of charitable behavior than whether someone owned a cat, dog, or no pet at all.
The research builds on established psychological profiles of pet preferences. Studies consistently show dog people tend to be more social, energetic, and rule-following, while cat people are more neurotic, introverted, and non-conformist. “Cat people are also more open, meaning they are creative and willing to engage with new ideas,” Chang notes.
Political Divides Mirror Pet Choices
Beyond giving patterns, the study uncovered political differences among pet owners. Cat owners leaned Democratic, while dog owners showed higher Republican affiliation rates, confirming previous survey results.
Pet owners were more likely to identify as independents, while non-pet owners were more often non-partisan. Though they sound the same, Chang explains there’s a clear difference between the two groups. “Independents are often politically engaged and usually lean a certain way,” he writes, while “non-partisans are characterized by non-preferentiality and often being apolitical.”
What Nonprofits Can Learn From Cat And Dog Owners
To quantify giving diversity, Chang used Shannon entropy, a mathematical way to measure how scattered donations were across different causes. This allowed him to calculate precisely how dispersed each donor’s contributions were among various organizations.
Cat owners showed clear differences in giving breadth. Using a statistical measure called Earth Mover’s Distance, Chang found a 12.7% difference between dog owners and cat owners in giving diversity, which represents a meaningful behavioral gap.
Cat owners’ higher openness may explain their willingness to donate to diverse causes. On the other hand, their introverted nature might drive more frequent, smaller contributions rather than large, public gifts.
For charitable organizations, these patterns offer some interesting insights for donor retention strategies. Fundraising chairs could tailor campaigns to cat owners’ habit of routine, but smaller gifts. On the other hand, dog owners and non-pet owners could be targeted for bigger, one-time gifts.
Looking Ahead
Like any research, this work has limits. The database only included people who already donate to charity, so it excludes those who never give. That likely tilts the results toward more generous individuals overall. In addition, the demographic data were collected when donors first entered the system and were not updated over time.
Another caveat: the sample included more pet owners than the general population. U.S. Census data suggest about 23% of households have cats and 40% have dogs. In this donor database, however, cat and dog ownership rates were higher. This could reflect the long time span covered, or it may mean that pet owners are simply more represented among donors.
Why It Matters
This research is the largest of its kind, showing that even non-human relationships can reveal patterns in human generosity. Cat owners, in particular, stand out for donating more often and more widely than other groups. Perhaps the dog owners reading this report may be inspired to increase their own donation activity.
Future work could look at whether adopting a pet changes someone’s giving over time, or whether certain types of charities—such as animal welfare, political groups, or health causes—draw more strongly from specific pet-owning groups.
What is clear is that our ties with our beloved pets reflect more than companionship. They may also shape how we connect with causes, communities, and society at large.
Paper Summary
Methodology
Researchers analyzed donation records from a nonprofit marketing company database covering 2013-2022. The dataset included 62,763,634 donors making 787,877,198 transactions totaling $69.7 billion. Pet ownership was categorized as: No Pets (39%), Both Cats and Dogs (34%), Dogs Only (18%), and Cats Only (9%). The analysis used CatBoost regression, a machine learning technique suited for categorical variables, with a 75-25 train-test split. Diversity was measured using Shannon entropy, and statistical distances were calculated using the Wasserstein metric (Earth Mover’s Distance).
Results
Non-pet owners donated the highest dollar amounts on average (over $1,000 total), but cat owners donated most frequently (14 times vs. 11 times for non-pet owners over 10 years). Cat owners showed the greatest donation diversity, with only 52% giving to a single organization compared to 63% of non-pet owners. In the machine learning model, pet ownership ranked as the fourth most important predictor of donation amounts, after income, education, and gender. Politically, cat owners leaned Democratic while dog owners showed higher Republican rates. Pet owners were more likely to be independents while non-pet owners were more often non-partisan.
Limitations
The dataset only included existing donors, creating selection bias toward philanthropically inclined individuals. Demographic information was collected at initial data entry without updates over time. The study was observational rather than experimental, so causal relationships couldn’t be established. Census data shows different pet ownership rates than found in the donor database, pointing to potential overrepresentation of pet owners among charitable donors.
Funding and Disclosures
The study received exemption status from the Dartmouth Committee for the Protection of Human Subjects (STUDY00033213). No potential conflict of interest was reported by the author. The research was conducted at Dartmouth College’s Program in Quantitative Social Science.
Publication Information
Chang, Ho-Chun Herbert. “Pet Ownership Ties as Indicators for Giving Behavior,” published online in Anthrozoös, September 19, 2025. DOI: 10.1080/08927936.2025.2544418. The study was published by Taylor & Francis Group and the International Society for Anthrozoology (ISAZ).







