Bruno Mars concert

September 23, 2011 - Bruno Mars performs at the inaugural iHeartRadio Music Festival at the MGM Grand Garden Arena. (Photo by Brian Friedman on Shutterstock)

In an era where concert tickets can cost as much as a month’s rent, music fans are left wondering if their favorite artists are worth the price of admission. A recent study sheds new light on this debate, offering a fresh perspective on concert ticket prices by breaking them down to a cost-per-minute basis. The results? They might surprise you.

The study, which analyzed tour data for 200 of the world’s most popular music artists from 2019 to 2023, reveals that when it comes to getting the most bang for your buck, it’s not always the most obvious artists who offer the best value. In fact, Taylor Swift, whose concerts are known to be among the most expensive, doesn’t even fall into the top 15 when you break it down by the length of the show!

Let’s start with the headline-grabber: Bruno Mars. Known for his electrifying performances and chart-topping hits, Mars tops the list as the most expensive artist to see live, with fans shelling out an average of $2.19 per minute of performance. That’s more than twice the average cost of $0.88 per minute for the world’s most popular musicians. While Mars’ shows are undoubtedly a “Treasure,” some fans might feel like they’re being hit with a financial “Grenade.”

On the opposite end of the spectrum, we find Korn, the nu-metal band that’s been rocking stages since the ’90s. Korn offers the best value for money, with concerts costing just $0.39 per minute. For fans of heavy guitar riffs and guttural vocals, that’s a bargain that’s hard to beat.

But what about the artists who’ve been making headlines for their ticket prices? Taylor Swift, whose “Eras Tour” caused a ticketing meltdown, comes in at $1.19 per minute. While this might seem steep, it’s important to note that Swift puts on the longest shows of any artist in the study, with an average performance time of 3 hours and 21 minutes. When you consider the sheer amount of music fans are getting, suddenly that price doesn’t seem so bad.

Speaking of show length, it’s worth noting the vast differences between artists. While Swift is giving fans over three hours of music, other popular acts like Queen + Adam Lambert wrap things up in a relatively brisk 2 hours and 13 minutes. The average show length for the world’s most popular musicians? A respectable 1 hour and 58 minutes.

Taylor Swift on X and a Live Nation logo
It’s no secret that Taylor Swift concert tickets are among the most expensive, but new research shows just how much you’re paying per minute to see her and other popular musicians live. (Photo by Koshiro K on Shutterstock)

Data Breakdown

The study’s comprehensive analysis of concert economics reveals some fascinating insights into the world of live music. Here are some key findings from the data:

Most Expensive Concerts Per Minute:

  1. Bruno Mars – $2.19
  2. U2 – $2.12
  3. Drake – $1.81
  4. The Rolling Stones – $1.78
  5. George Strait – $1.77
  6. Eagles – $1.74
  7. blink-182 – $1.53
  8. BeyoncĂ© – $1.39
  9. Kendrick Lamar – $1.39
  10. Morgan Wallen – $1.39

Highest Average Ticket Prices:

  1. U2 – $272
  2. Taylor Swift – $239
  3. Drake – $239
  4. George Strait – $232
  5. Bruno Mars – $218
  6. Eagles – $213
  7. BeyoncĂ© – $209
  8. The Rolling Stones – $207
  9. Genesis – $176
  10. Paul McCartney – $174

Longest Average Shows:

  1. Taylor Swift – 3 hours 21 minutes
  2. Dead & Company – 3 hours 14 minutes
  3. Guns N’ Roses – 3 hours 2 minutes
  4. Bruce Springsteen & The E Street Band – 2 hours 56 minutes
  5. Phish – 2 hours 50 minutes
  6. Hans Zimmer – 2 hours 43 minutes
  7. Dave Matthews Band – 2 hours 43 minutes
  8. Paul McCartney – 2 hours 40 minutes
  9. BeyoncĂ© – 2 hours 30 minutes
  10. BTS – 2 hours 30 minutes

Hard Work Index (Artists playing a high number of shows with relatively low earnings per show):

  1. Lauren Daigle – 238 shows, $47,899 per show
  2. The Avett Brothers – 265 shows, $68,302 per show
  3. Old Dominion – 288 shows, $102,120 per show
  4. The 1975 – 327 shows, $125,040 per show
  5. Korn – 163 shows, $63,190 per show

Data reported by Jeffbet.com

When it comes to overall ticket prices, regardless of show length, U2 takes the crown. The Irish rock legends command an average ticket price of $272, making them the most expensive band to see live. To put that into perspective, for the price of one U2 ticket, you could see two concerts by BTS ($135), Kendrick Lamar ($132), or SZA ($129).

At the other end of the spectrum, Justin Bieber offers the lowest average ticket price at $124, significantly below the overall average of $172 for the world’s most popular musicians. Bieber fans are surely singing “Never Say Never” when it comes to catching their idol live.

But ticket prices and show length aren’t the only factors to consider when evaluating an artist’s worth. The study, conducted by Jeffbet.com, also looked at what they call the “Hard Work Index,” which measures artists based on the number of shows they perform and their earnings per show. By this metric, Christian pop artist Lauren Daigle emerges as the hardest-working musician in the business.

Daigle performed a staggering 238 shows over the four-year period studied, earning an average of $47,899 per show. While that might sound like a lot, it’s a mere 5% of what the average popular musician earns per show. For context, the world’s most popular musicians average 42 concerts a year and earn over $1 million per show. Daigle’s dedication to her craft and her fans is clear, as she opts to perform nearly six times the average number of yearly concerts instead of charging fans more and reducing her performance count.

Is live music worth the cost?

People singing with their hands raised at a concert
Seeing popular bands live is second to none, but when you consider how much you pay for the amount of time they perform, it might make you think twice about going. (Photo by NATHAN MULLET on Unsplash)

This kind of analysis offers a new way to think about the value of live music. While headlines often focus on sky-high ticket prices for the biggest names in music, this per-minute breakdown reveals a more nuanced picture. It raises interesting questions about what we’re really paying for when we buy a concert ticket. Is it just the music, or is it the entire experience? The production value? The bragging rights?

For some fans, the opportunity to see their favorite artist live, regardless of the cost or length of the show, is priceless. Others might start to view concerts more strategically, weighing factors like show length and ticket price to determine which performances offer the best value.

This study also sheds light on the broader issues facing the live music industry. With the Justice Department looking into Ticketmaster’s near-monopoly on live event tickets, and frequent reports of fans upset by price gouging, it’s clear that the economics of live music are under scrutiny like never before.

Artists, too, are caught in this debate. While some, like Taylor Swift and Bruce Springsteen, have spoken out against dynamic pricing models and price gouging, they still command some of the highest ticket prices in the industry. This study suggests that, at least in Swift’s case, fans might be getting more for their money than they realize.

As we move forward, it will be interesting to see how this kind of analysis might influence both artist behavior and fan expectations. Will more artists opt for longer shows to justify higher ticket prices? Will fans start demanding more “bang for their buck” in terms of performance time?

One thing is clear: the live music landscape is changing. As ticket prices continue to rise, fans are becoming more discerning about where they spend their hard-earned money. This study provides a valuable tool for making those decisions, allowing music lovers to consider not just the overall cost of a ticket, but the value they’re getting for each minute of performance.

In the end, whether you’re willing to pay $2.19 per minute for Bruno Mars or prefer the budget-friendly option of Korn at $0.39 per minute, the choice is yours. But armed with this information, at least you can make that choice with your eyes – and ears – wide open.

Full List: Concert Ticket Prices Vs. Average Performance Length

RankArtistCost per MinuteAverage Ticket CostAverage Performance Length
1Bruno Mars$2.19$2181:40
2U2$2.12$2722:08
3Drake$1.81$2392:12
4The Rolling Stones$1.78$2071:56
5George Strait$1.77$2322:11
6Eagles$1.74$2132:02
7blink-182$1.53$1441:34
8Beyoncé$1.39$2092:30
9Kendrick Lamar$1.39$1321:35
10Morgan Wallen$1.39$1712:03
11SZA$1.37$1291:34
12Lady Gaga$1.31$1722:11
13Red Hot Chili Peppers$1.26$1261:40
14P!NK$1.26$1522:01
15Justin Bieber$1.24$1241:40
16Harry Styles$1.24$1241:40
17Genesis$1.22$1762:24
18My Chemical Romance$1.22$1161:35
19Bad Bunny$1.19$1612:15
20Taylor Swift$1.19$2393:21
21Lionel Richie$1.18$1191:41
22Justin Timberlake$1.14$1331:57
23Def Leppard$1.11$991:29
24Billie Eilish$1.10$1081:38
25Paul McCartney$1.08$1742:40
26John Mayer$1.08$1241:55
27Post Malone$1.06$1071:41
28Elton John$1.05$1512:24
29The Weeknd$1.02$1131:51
30Michael Bublé$1.02$1121:50
31Queen + Adam Lambert$1.01$1352:13
32Duran Duran$1.00$1081:48
33Maroon 5$0.98$851:28
34Janet Jackson$0.97$1061:49
35Billy Joel$0.97$1392:23
36Lizzo$0.97$1001:43
37Rod Stewart$0.96$1111:56
38Depeche Mode$0.92$1192:09
39The Who$0.92$1182:09
40Sam Smith$0.91$821:30
41Tyler, The Creator$0.91$771:24
42Shania Twain$0.91$1051:56
43Kane Brown$0.91$711:18
44Kenny Chesney$0.91$1031:53
45BTS$0.90$1352:30
46Tool$0.87$1031:58
47Blake Shelton$0.87$911:45
48Carrie Underwood$0.87$871:40
49Coldplay$0.87$1042:00
50Journey$0.86$931:48
RankArtistCost per MinuteAverage Ticket CostAverage Performance Length
51Daddy Yankee$0.84$1052:05
52Gorillaz$0.84$971:56
53Metallica$0.84$1042:04
54Arctic Monkeys$0.83$791:36
55Mumford & Sons$0.82$711:26
56Roger Waters$0.81$1142:20
57Scorpions$0.81$781:36
58Peter Gabriel$0.81$1282:39
59Muse$0.79$871:50
60Eric Church$0.79$982:05
61KISS$0.78$962:03
62Rammstein$0.78$1072:16
63$uicideboy$$0.78$701:30
64Dua Lipa$0.78$711:31
65Pearl Jam$0.78$1122:24
66Jimmy Buffett$0.77$791:43
67Bon Jovi$0.76$1022:14
68Paramore$0.76$891:57
69Twenty One Pilots$0.76$651:25
70Travis Scott$0.76$761:40
71James Taylor$0.75$1032:16
72Thomas Rhett$0.75$671:29
73Imagine Dragons$0.74$831:53
74Garth Brooks$0.73$982:14
75Backstreet Boys$0.73$871:59
76The Killers$0.72$781:48
77Jonas Brothers$0.72$1062:28
78Old Dominion$0.72$761:46
79Ed Sheeran$0.71$912:07
80Chris Stapleton$0.70$791:53
81RosalĂ­a$0.69$721:45
82Jason Aldean$0.68$651:36
83Iron Maiden$0.67$761:54
84Chris Brown$0.66$832:06
85Florence + The Machine$0.66$681:43
86Luke Combs$0.65$721:52
87Bruce Springsteen & The E Street Band$0.62$1102:56
88The Smashing Pumpkins$0.62$752:02
89Alanis Morissette$0.62$591:36
90Hootie & The Blowfish$0.60$611:41
91The 1975$0.60$711:57
92Little Mix$0.60$651:48
93Dead & Company$0.59$1153:14
94Maneskin$0.59$651:50
95The Lumineers$0.58$611:45
96Nickelback$0.58$581:39
97Odesza$0.58$661:53
98Dan + Shay$0.57$571:41
99Bryan Adams$0.56$682:01
100Guns N’ Roses$0.56$1023:02
RankArtistCost per MinuteAverage Ticket CostAverage Performance Length
101Hans Zimmer$0.56$922:43
102Panic! At The Disco$0.56$581:44
103Luke Bryan$0.55$611:51
104Phish$0.54$912:50
105The Avett Brothers$0.53$591:51
106Dave Matthews Band$0.53$862:43
107Shinedown$0.52$531:42
108Matchbox Twenty$0.50$591:59
109Trans-Siberian Orchestra$0.49$692:23
110Lauren Daigle$0.48$541:52
111Pentatonix$0.48$561:57
112Zac Brown Band$0.48$632:10
113Greta Van Fleet$0.47$632:13
114The Cure$0.46$692:30
115Cody Johnson$0.44$511:56
116Korn$0.39$381:39
Credit: Jeffbet.com

This comprehensive data set offers fans and industry analysts alike a new way to evaluate the value proposition of live music, going beyond simple ticket prices to consider factors like performance length and frequency of shows. As the live music industry continues to evolve, metrics like these may become increasingly important in understanding and shaping concert economics.

Methodology

The study, conducted in June 2024 by Jeffbet.com, employed a comprehensive approach to analyze concert economics. Researchers delved into tour data for 200 of the world’s most popular music artists, drawing from two primary sources: Pollstar’s “Year End Top 100 Worldwide Tours” reports from 2019-2023 and Setlist.fm for show length data. To ensure a robust dataset, they narrowed their focus to 117 artists who had sold at least 250,000 tickets over four years and had data available for 50 or more shows.

For each artist, average ticket prices were calculated by dividing the total gross by total ticket sales and averaging this figure across the four-year period. Show lengths were determined by averaging the data from Setlist.fm over the same timeframe. The researchers then derived the cost per minute by dividing the average show length in minutes by the average ticket price in dollars. To assess artist work ethic, they developed a “Hard Work Index” by dividing an artist’s earnings per show by their total number of performances.

The study also took into account various factors that could affect the accuracy of their calculations. They made adjustments for artists known to take set breaks or intermissions, deducting this time from the average show length. Festival performances, which often differ in length from an artist’s standard show, were also considered. The researchers worked to remove festival sets that could skew an artist’s average show length, while being mindful of artists whose tours primarily consist of festival appearances.

By combining these various data points and methodologies, the study aimed to provide a nuanced and comprehensive view of concert economics, offering insights into not just ticket prices, but the value proposition of live music on a per-minute basis.

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