Immune system supplements top list of biggest health trends during COVID

NEW YORK — Nearly half of Americans have become more proactive about their health since 2019. In a recent survey of 2,000 Americans, more than half cited the pandemic as the cause, with a similar amount saying they’ve become more conscious of getting older and noting their family health history or current health issues.

The past two years have inspired people to try a variety of wellness trends. The number one trend that caught on: immune health supplements (45%), followed by mindful eating (43%), and yoga or mindfulness meditation (40%). Others gave “listening to ASMR videos” a go, or opted for “medicinal cannabis,” “acupuncture,” and “Tai Chi.”

Among the most hyped recent self-care innovations are more personalized nutrition options (50%), at-home diagnostic tests (43%), and fitness streaming platforms (41%).

Younger adults are more into health trends

wellness trendsConducted by OnePoll on behalf of Nature’s Bounty, the survey also learned that when it comes to health trends, millennials are overwhelmingly more likely to be “early adopters.” Eight in 10 respondents between the ages of 25 and 40 consider themselves to be well-informed on emerging health trends. By contrast, Gen Xers between 41 and 56 (63%) and baby boomers over 57 (35%) are less likely to pick up the latest developments in the healthcare space.

For most millennials (57%), becoming more proactive meant eating healthier. Forty-six percent of respondents have sought out wellness support from their primary care physician or specialist and 43 percent turned to friends or family, more so than those who relied on the expertise of bloggers or influencers (36%).

Seven in 10 have started experimenting with their diet to be healthier at home. That includes adding vitamins or nutritional supplements to the mix (46%) and decreasing their sugar intake (43%).

“As a brand dedicated to health and wellness innovation, it’s great to see people taking a more proactive approach towards the same and adapting their lifestyle and choices,” says Saumya Mishra, Senior Director of Marketing for Nature’s Bounty, in a statement. “That includes making adjustments to their supplements and diet, trying new fitness routines and seeking offerings from experts they trust.”

Staying right in colder months

wellness trendsWhen winter rolls around, three in four are more conscious of their immune health. Most of the poll (56%) say their heightened awareness comes from being indoors more often, as well as increased exposure to more germs than in the summer.

To support their immune health during the colder months, the top three things respondents usually do is wash their hands more often (57%), get more sleep (56%), and increase their vitamin or supplement intake (56%).

“Immune support is proving to be a year-round priority for many and we know the important role a healthy immune system plays in order to be the best and healthiest version of yourself,” Mishra adds. “Taking immune support supplements, focusing on a balanced diet and getting enough sleep can make all the difference.”

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About the Author

Chris Melore

Chris Melore has been a writer, researcher, editor, and producer in the New York-area since 2006. He won a local Emmy award for his work in sports television in 2011.

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