Monkey looking at phone

(Photo by Arazdurdyev Konstantin on Shutterstock)

In A Nutshell

  • Long-tailed macaques paid more attention to videos of familiar group members than to strangers, even when the strangers’ videos were more dramatic.
  • Lower-ranking monkeys and those with lower stress sensitivity showed stronger preferences for watching familiar faces.
  • Active or conflict scenes drew more attention overall, but familiarity still mattered more.
  • The findings suggest that for social primates, tracking relationships in their own group may be more valuable than satisfying curiosity about outsiders.

UTRECHT, Netherlands — Long-tailed macaques living in captivity consistently choose to watch videos of their own group members rather than complete strangers, according to new research. The discovery shows these intelligent primates place greater value on social intelligence about their own communities than satisfying curiosity about unfamiliar faces.

When Monkeys Get Their Own TV Time

Scientists at Utrecht University and The Ohio State University conducted an unusual experiment with 30 long-tailed macaques from two different groups at a research facility in the Netherlands. Each monkey was individually shown 16 two-minute video clips featuring either their own group members or monkeys they’d never encountered before. Researchers then measured how much attention the animals paid to each type of footage.

The monkeys were set up in corridors connected to their main living areas, where they could voluntarily watch a monitor or look away, move closer to the screen, or leave entirely. Cameras recorded their responses while researchers later analyzed the footage without knowing which type of video each monkey had watched.

The results, published in Animal Cognition were clear. Monkeys consistently focused more intently on videos featuring familiar faces from their own social groups. Rather than being drawn to the mystery of unknown monkeys, they appeared more invested in observing the social dynamics of individuals they already knew.

“The macaques are very visual animals. Their eyesight is similar to that of humans and they are very interested in watching videos,” said lead author Elisabeth H.M. Sterck, professor of animal behaviour and cognition at Utrecht University, in a statement.

A family of long-tailed macaque monkeys
A family of long-tailed macaque monkeys playing in nature in Singapore. (Photo by Hit1912 / Shutterstock)

Social Status Shapes Viewing Preferences

Individual personality traits significantly influenced viewing habits. Lower-ranking monkeys showed stronger preferences for watching videos of their group members compared to higher-ranking animals. Animals that typically showed less stress when witnessing real-life conflicts in their groups also paid more attention to videos of familiar faces.

Younger monkeys displayed more stress-related behaviors like scratching when watching videos of strangers, while animals that engaged in more social grooming in their daily lives showed less stress when viewing their own group members. This pattern indicates that stronger social bonds might provide emotional comfort even during video viewing.

Content Matters, But Familiarity Wins

The content of the videos influenced attention levels in predictable ways. Monkeys paid more attention to footage showing conflict or active movement compared to calm activities like grooming or sitting. From a survival perspective, aggressive encounters or sudden movements could signal important developments requiring immediate attention.

However, the familiarity factor consistently trumped content preferences. Even when videos showed relatively mundane activities like sitting or grooming, monkeys still devoted more attention to familiar faces than to dramatic footage of strangers engaging in conflicts or active behaviors.

“When we as humans watch movies, we like to see actors we know – we like to see the stars playing in big movies more than we do actors who are not familiar to us,” said co-author Brad Bushman, a professor of communication at Ohio State. “It’s not surprising that they both would be most interested in the video content that may help them navigate relationships in their groups.”

Why Monkeys Choose Social Intelligence Over Novelty

These results contradict what researchers expected to find. Previous studies have shown that novel stimuli — essentially anything new or unfamiliar — typically grab more attention from both humans and animals. The evolutionary logic seems sound: paying attention to new information could reveal threats or opportunities that familiar situations might not provide.

But these macaques operated by different rules. The research team believes their results reflect the high value that group-living primates place on understanding social dynamics within their own communities. For animals that depend on complex social relationships for survival, keeping track of alliances, conflicts, and changing relationships could be more valuable than learning about complete strangers.

The researchers note that these monkeys lived in complex, multi-generational groups that closely resembled natural social structures, unlike many research subjects raised in simplified environments. This richer social setting may have taught them to prioritize information about their own community members over curiosity about outsiders.

For animals whose survival depends on reading social cues, maintaining alliances, and avoiding conflicts, staying updated on group dynamics isn’t just entertainment — it’s essential intelligence gathering. These macaques treated videos of their group members like a social media feed, choosing to focus their attention on updates about individuals who matter most to their daily lives.

Disclaimer: This article summarizes findings from a controlled study of captive long-tailed macaques. Results may not fully apply to wild populations or other primate species. All conclusions reflect the authors’ interpretations in the original peer-reviewed paper.

Paper Summary

Methodology

Researchers studied 30 long-tailed macaques from two groups at the Biomedical Primate Research Centre in the Netherlands. Each monkey was individually shown 16 two-minute video clips featuring either their own group members or unfamiliar monkeys from another group. The videos showed four types of behavior: conflict, running, grooming, and sitting. Scientists measured how long each monkey looked at the screen, tracked their movements, and recorded stress-related behaviors like scratching. The monkeys participated voluntarily and could move freely in their viewing area during the experiment.

Results

Monkeys paid significantly more attention to videos of their own group members compared to strangers. They also focused more on videos showing conflict or active movement versus calm behaviors like grooming or sitting. Lower-ranking monkeys and those with lower stress sensitivity showed stronger preferences for watching familiar faces. Younger monkeys exhibited more stress behaviors when viewing strangers, while animals with more social grooming relationships showed less stress when watching their own group members.

Limitations

The study involved a relatively small sample size with only 30 monkeys from two groups. The artificial nature of video viewing may not perfectly reflect how monkeys process social information in natural settings. The research also couldn’t determine whether the monkeys’ preferences were influenced by their specific captive environment or would apply to wild populations. Some behavioral measures like movement could have multiple interpretations, making it difficult to definitively explain all observed responses.

Funding and Disclosures

The research was conducted by scientists from Utrecht University, the Biomedical Primate Research Centre, and The Ohio State University. The authors declared no competing interests. The paper is published under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Publication Information

The paper, “Reactions to social videos in long-tailed macaques,” was published in Animal Cognition, volume 28, article 50. The study was received on February 4, 2025, revised on June 3, 2025, and accepted on June 4, 2025. The paper is available under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

About StudyFinds Analysis

Called "brilliant," "fantastic," and "spot on" by scientists and researchers, our acclaimed StudyFinds Analysis articles are created using an exclusive AI-based model with complete human oversight by the StudyFinds Editorial Team. For these articles, we use an unparalleled LLM process across multiple systems to analyze entire journal papers, extract data, and create accurate, accessible content. Our writing and editing team proofreads and polishes each and every article before publishing. With recent studies showing that artificial intelligence can interpret scientific research as well as (or even better) than field experts and specialists, StudyFinds was among the earliest to adopt and test this technology before approving its widespread use on our site. We stand by our practice and continuously update our processes to ensure the very highest level of accuracy. Read our AI Policy (link below) for more information.

Our Editorial Process

StudyFinds publishes digestible, agenda-free, transparent research summaries that are intended to inform the reader as well as stir civil, educated debate. We do not agree nor disagree with any of the studies we post, rather, we encourage our readers to debate the veracity of the findings themselves. All articles published on StudyFinds are vetted by our editors prior to publication and include links back to the source or corresponding journal article, if possible.

Our Editorial Team

Steve Fink

Editor-in-Chief

John Anderer

Associate Editor

Leave a Reply