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In a nutshell
- Near-death experiences (NDEs) often lead people to dramatically shift their work values, moving away from status, money, and career ambition toward purpose-driven work and meaningful connections.
- Most participants either changed careers or redefined how they approached their jobs, prioritizing spiritual fulfillment, empathy, and authenticity over external success.
- The study suggests that even those who haven’t had an NDE might benefit from adopting similar values, focusing less on productivity metrics and more on meaningful work, relationships, and personal well-being.
GUELPH, Canada — The corporate hamster wheel loses its appeal pretty quickly when you’ve temporarily left your body. How do you even begin to explain that status reports and quarterly targets suddenly seem absurdly trivial? A new study from Canadian researchers reveals that near-death experiences transform not just how people view mortality, but how they approach their 9-to-5s.
The research, published in the Journal of Management, Spirituality & Religion, found that after brushing against death, employees frequently reprioritize their professional lives. Many shift away from pursuing money, status, and career advancement toward seeking meaningful work and authentic relationships with colleagues and clients.
What Happens In A Near-Death Experience?
Near-death experiences (NDEs) are deeply personal experiences that some people report after almost losing their lives. These experiences can include sensations such as floating above one’s body, reviewing moments from one’s life, encountering spiritual beings, and feeling a profound sense of unity and love.
Through interviews with working adults who had experienced NDEs, the researchers identified profound changes in how these individuals approached their work lives. Many participants reported that traditional career achievements and financial success plummeted in importance following their close call with death.

For many NDE survivors, the transformation was dramatic. Many quit their jobs in search of more meaningful work. As one participant described, they chose to pursue entrepreneurship rather than corporate advancement, focusing on spiritual fulfillment rather than ego gratification.
Others crafted their existing jobs to align with their new values, developed heightened empathy for colleagues and customers, or incorporated unusual abilities they believed developed after their near-death experience. One participant explained how they suddenly gained the ability to intuitively sense injuries in accident victims, including details like seat belt injuries, whiplash, broken bones, and head trauma.
The 6 Themes Of NDEs
The researchers interviewed 14 working adults (nine women, five men) with an average age of 52, who had experienced NDEs an average of 18 years prior. Their occupations spanned diverse fields, including farming, marketing, entrepreneurship, waiting tables, law, office work, and teaching.
Through detailed analysis of these conversations, the researchers identified six major themes: insights and new realizations, personal transformations, reprioritization of work, job changes, motivation, and changed relationships.

Most participants reported profound spiritual insights following their NDEs. These weren’t just abstract philosophical ideas but deeply felt revelations that reshaped their identities and approaches to life and work.
How Almost Dying Changes One’s Outlook
Common realizations included beliefs that consciousness continues after death, that there exists a “collective oneness” among all people, and that life has an underlying purpose. One participant explained how this affected their workplace perspective, describing a new understanding that workplace connections transcend superficial differences like political affiliation, race, or color, reinforcing their belief in collective unity.
Participants described becoming more confident, more spiritually attuned, and sometimes developing unusual abilities. One participant expressed gratitude for their experience, noting that without it, they wouldn’t have become the new person they now are.
Nearly all individuals reported dramatically reprioritizing their work lives. Traditional measures of success like titles, salaries, and status plummeted in importance. As one participant explained, “Before the near-death experience it was about boats and big houses and Range Rovers and trips and shopping. That doesn’t really matter anymore.”
Instead, participants emphasized finding work aligned with their purpose, often valuing the quality of connections over financial rewards. Some even learned to appreciate not working, with one noting how their perspective shifted to enjoying leisure time rather than focusing on promotions or career advancement.
Seventy-five percent of participants changed careers after their NDE, consistent with earlier research. However, the researchers discovered that job changes went beyond simply switching employers. Some remained in their roles but psychologically reoriented how they viewed their work. Others incorporated volunteer work to fulfill their purpose or integrated new perspectives into their existing careers.
Shift to Purpose-Driven Work
Motivation patterns shifted dramatically among participants. Many lost interest in traditional work goals while becoming highly motivated to pursue activities aligned with their newfound values. One participant described seeking environments where they could do important work, refusing to waste time on unimportant matters because they now considered time precious.
In some workplaces, employee motivation is driven by extrinsic incentives such as bonuses, promotions, or external recognition. However, after their NDEs, participants reported being driven by their own internal benchmarks or purpose.
As one participant explained: “The motivation that was there came from this very strange, deep place that I wanted to all of a sudden make a huge impact, you know, in every part of my life.”
Instead of being driven by external rewards, participants were motivated by personal growth and making a positive difference. All reported no longer being motivated by things such as money or receiving recognition for work.
Workplace Connections
Relationships with colleagues, clients, and customers transformed as well. Participants reported heightened empathy, deeper connections, and viewing business transactions as relationship opportunities rather than mere financial exchanges. One explained how financial transactions gained new meaning, shifting from simple service-for-payment exchanges to expressions of gratitude for shared presence, creating deeper, more valuable connections.
This aligns with previous research that shows distinct personality and attitude changes reported by survivors of near-death-experiences. Specifically, NDEs shift individual outlooks on life and can serve as catalysts for transformation, influencing how people relate to others.
What NDE Survivors Can Teach Us About Workplace Fulfillment
What does this mean for those of us who haven’t had a near-death experience? The participants in this study reoriented to what really matters in life. The after-effects challenge traditional organizational values that celebrate hyper-productivity at the expense of meaning and high-quality relationships.
While most of us won’t have near-death experiences thankfully, the study suggests everyone might benefit from adopting similar perspectives: prioritizing meaningful work over status, nurturing workplace relationships, and finding purpose beyond paychecks. Workers engaged in meaningful work eventually manifest greater productivity and accomplishment as opposed to burnout as a result of overwork.
No one’s final moments are spent wishing they’d clocked more overtime. What would your professional life look like if you approached it as though you’d already glimpsed the other side? We are not what we do, what we earn, or what titles we hold. The sooner we integrate this wisdom into our working lives, the less likely we’ll find ourselves on our actual deathbeds, wishing we’d figured it out sooner.
Paper Summary
Methodology
Researchers conducted semi-structured interviews with 14 working adults (9 women, 5 men) with an average age of 52 who had experienced near-death experiences an average of 18 years earlier. Participants came from diverse occupational backgrounds including farming, marketing, entrepreneurship, waiting tables, law, office work, and teaching. The interviews averaged 66 minutes in length and were conducted via Zoom. All participants met the minimum score threshold on standardized NDE assessment scales, confirming the authenticity of their experiences. The researchers used thematic analysis to identify patterns in the interview data, coding transcripts collaboratively and iteratively refining their understanding of themes through discussion.
Results
The study identified six major themes characterizing how NDEs affect work lives: (1) insights and new realizations, such as believing in continued consciousness after death and seeing a universal connection among all people; (2) personal transformations, including increased confidence, spirituality, and sometimes perceived unusual abilities; (3) reprioritization of work, with reduced importance placed on material success and greater emphasis on meaning and personal fulfillment; (4) job changes, with 75% of participants switching careers after their NDE; (5) changes in motivation, with participants losing interest in traditional work goals while becoming highly motivated by work aligned with their newfound values; and (6) transformed relationships with colleagues, clients, and customers, characterized by greater empathy and viewing business transactions as relationship opportunities rather than merely financial exchanges.
Limitations
The study has several limitations. Neither researcher had personally experienced an NDE, which may have affected their ability to fully understand and interpret participants’ experiences. The study was retrospective, with participants recalling experiences from years or decades earlier, potentially affecting the accuracy of their accounts. Some interview questions failed to elicit anticipated responses, suggesting they may have been inadequately formulated or insufficiently probed. The sample size, while appropriate for qualitative research, was relatively small at 14 participants, and most participants reported positive NDEs, limiting insights into aftereffects of distressing NDEs.
Funding or Disclosures
The authors report no potential conflicts of interest. No specific funding sources were mentioned in the paper. University of Guelph provides funding as a founding partner of The Conversation CA and as a member of The Conversation CA-FR.
Publication Information
The study titled “Dying to Work: A Thematic Analysis of How Near-Death Experiences Affect Employees’ Work Lives” was authored by Jamie A. Gruman and Akierah D. Binns from the Gordon S. Lang School of Business and Economics at the University of Guelph in Ontario, Canada. It was published in the Journal of Management, Spirituality & Religion in 2025 (in press).








‘Near’ death?? Physical birth is 1st death- that to spirit- symbolized by the cutting if the umbilical cord, the expulsion of the nourishing placenta and the location of the genetalia next to urination and defecation. Anybody not BORN AGAIN to water, spirit and fire remains DEAD, and then dies the 2nd, the eternal death…
I once had a man-cold and thought I was going to die. Still kept my job, though I feel like I understand what these people went through.
What a load of bull. While some folks may ‘reassess’ their lives, most do not and just get on with their lives; thankful for surviving but not making significant changes. The lack of real research in this issue makes most discussions simply exercises in creating fiction to sell to a media outlet.
Citation needed.
Why not just admit you have no idea about NDEs or the associated research. IANDS past-president
It shouldn’t take almost dying to live like we should all the time. Kindness, empathy, compassion, they are not radical ideas. If you get stimulated putting someone else down, you’re the problem, not the faux source of your hate. Instead of laughing when someone falls, help them up. Instead of mocking someone for looking different, smile at them and move on. It’s easier to hate than it is to care. Do the hard thing. We only get one shot at this. Even if reincarnation is real, you’ll never live this life again. Be your best self…it’ll add years to your life, and you’ll feel much lighter, and happier.
Having two NDEs before 30 hasn’t affected career/wealth ambitions if anything they helped.