NEW YORK — Most women believe they don’t need to wear makeup to feel confident, according to a recent survey. Instead, it’s all about embracing their natural beauty.
The poll of 2,000 American women examined their relationship with beauty and found that 82 percent would describe themselves as a confident person. Three in four respondents feel that their confident attitude transpires into positive interactions with others when they look good. The same percentage agrees they could take on anything when they feel confident.
Conducted by OnePoll on behalf of Grande Cosmetics for their #BigLashEnergy campaign, the survey finds that 75 percent of women feel more empowered to step outside of their comfort zone and accomplish new things when they feel secure about their physical appearance. Still, nearly two in five (38%) say that getting their makeup done gives them the confidence boost they’re looking for. For those with a beauty routine (58%), an overwhelming nine in 10 agree that their regimens are key to boosting their confidence.
According to the survey, the eyes are a vital part of enhancing the face. A third of women say they’re most likely to highlight their eyes (33%), eyelashes (28%) or eyebrows (27%) when doing their makeup. Seven in 10 think that their eyelashes are important to their overall look (71%).
Lashing out against makeup
Two in three admit that having naturally longer-looking eyelashes would make them feel more confident not to wear makeup every day. Despite their confidence levels, three-quarters of respondents are yearning for more – agreeing they want to feel more secure in their own skin – but they don’t know where to start.
While women love their eyes (37%), skin (31%) and lips (30%), many admit there are some features they hope they could naturally enhance. That’s especially the case when it comes to their eyelashes (29%) and eyebrows (28%).
“Your eyes are the focal point of your face and your lashes help to amplify the beauty of your eyes,” says Grande Cosmetics CEO and founder Alicia Grande. “As shown from these survey results, people feel their eyes are a key feature that they tend to highlight with makeup.”
Mascara (30%) is the top makeup item women say they wouldn’t leave home without wearing. That’s followed by foundation and lipstick (27%). Although 65 percent of respondents claim they lose confidence when they wipe off their makeup, four in five are more interested in enhancing their natural beauty over temporary fixes.
Still, more than half of women feel pressure to look a certain way from outside influences (57%). Such influences include social media (56%), movies or TV shows (55%) and celebrities or models (51%). Above all, two-thirds of women say they love how they look, regardless of what other people think (67%).