NEW YORK — You might want to list your favorite movies and television shows on your online dating profile if you want to find love sooner. According to a recent survey, 45 percent of Americans agree that having different movie tastes is a relationship deal breaker!
The survey of 5,000 Americans who stream (100 per state) also finds when it comes to streaming and romance in real life, nearly six in 10 (57%) respondents agree that “Netflix and chill” makes for an acceptable first date. If you’re not down with the modern-day lingo, that means streaming a movie or series — and hooking up.
It’s no surprise that streaming is a key to a strong romance. Survey results show 37% of Americans stream movies or TV shows the most with their partner, more so than their children (14%) or their parents (14%).
The survey also looks at genre preferences and found that more than half (52%) of Nevadans prefer romantic comedies. And as cuffing season approaches and Americans look for the perfect flick, both men and women are likely to put on a rom-com (27% and 36%).
Overall, the top series or shows to stream among survey respondents include “Law & Order” (28%) and “Family Guy” (26%), with “The Masked Singer” (24%) and “The Simpsons” (24%) tied for third. Their top three movie franchises? “John Wick” (31%), “Avengers/Marvel Cinematic Universe” (26%), and “The Super Mario Bros. Movie” (24%).
Do you know how many hours of streaming TV you watch?
Conducted by OnePoll on behalf of Tubi, the survey also finds the average person reportedly streams a whopping 1,112 hours of content a year. It’s about 21 hours a week, which equates to a part-time job!
Wyoming is the most likely state to stream more than 50 hours per week, with 40% of respondents doing so. And Nevadans surpassed other states in streaming the most TV shows or movies, with 40% currently watching more than 10.
If you’re a fan of true crime, though, you may find a friend in Minnesota, where this genre is most popular (53%). Meanwhile, Indiana is all about dramas — nearly half (48%) named it their favorite genre to stream.
And Idaho’s claim to fame may be as the state that has streamed the same movie more than any other, with 36% of respondents reportedly streaming their favorite movie 41 to 50 times this past year.
Hallmark it year round, baby!
Additionally, the data reveals some unexpected streaming habits people have, such as watching a holiday movie off-season, which nearly two-thirds admitted to doing (65%). The state most likely to stream a holiday movie at other times of the year? Alaska (93%). However, women are more likely than men to turn on seasonal content outside of the holiday season (74% vs 60%).
“America’s content consumption habits are as diverse as the states themselves,” says spokesperson Adam Lewinson, Chief Content Officer at Tubi, in a statement. “Having a wide selection of titles, from original content to new releases to cult classics, is key to keeping viewers engaged across a wide range of demographics.”
Half of respondents plan to stream three to six new movies. People’s number one story source when streaming something new? Anything that’s based on a true story (35%), more so than book adaptations (16%).
“As people continue to cut back on subscriptions, including streaming, they can seek out options that let them enjoy their preferred series or movies across multiple devices with minimal ads and no subscription requirement,” the spokesperson adds.
Survey methodology:
This random double-opt-in survey of 5,000 Americans who stream (100 per state) was commissioned by Tubi between July 31 and Aug. 15, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
If you don’t like “Hubie Halloween” then you can’t date me.