NEW YORK — Nestled between two golden slices of freshly-baked artisanal bread, the enchanting sandwich has a grip on those who take a delicious bite. In fact, two in three Americans (67%) claim they could live on sandwiches alone for a full week, according to new research. The survey also found that the average American craves a sandwich four times a week.
It seems that the best solution for your tastebuds and your wallet is a sandwich, as 42 percent of those polled are actively looking for ways to cut down the cost of food, with sandwiches being a good money-saving option for 67 percent of respondents, according to a survey conducted by OnePoll on behalf of Buddig.
For favorite ingredients, barbecue sauce, mayonnaise, and honey mustard topped the list, all at 58 percent. The least favorite was ranch (26%). Regular ham, honey turkey, honey ham, and Black Forest ham all rank equally as favored meat options (39%).
Among the respondents, whole wheat bread (37%) was the top choice for their favorite sandwich stacker. Sourdough bread (36%) followed closely, while multigrain bread (33%) was the third most popular option. Half of those polled said they also like to have their sandwich toasted (58%).
When it comes to sandwich personalities, people have different preferences and tastes. Twenty-nine percent identified as “minimalists” who prefer simple toppings. Another, 27 percent identified as “savory lovers,” and 15 percent said they have a “sweet tooth” sandwich personality.
“Today, people are working differently than before and lunchtime can be different times of day for different people based on their circumstances. A sandwich provides an affordable and convenient option no matter what time they can take a moment to eat in their busy schedule,” says executive vice president of marketing, Tom Buddig, in a statement.
“Given the rising cost of groceries, the majority of those polled have switched over to preparing meals at home with 67 percent saying sandwiches are a good value, with lunchmeat providing consumers with protein options that are both tasty and affordable,” adds Buddig.
This random double-opt-in survey of 2,000 general population Americans was commissioned by Buddig between July 19 and July 21, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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