Half of Americans promise to start a new diet ‘tomorrow’ — and then never do

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NEW YORK — Americans are procrastinators when it comes to their health. In fact, a new study finds half “always” say they’re going to start a new diet tomorrow but never do.

A poll of 2,000 adults reveals that 57 percent are delaying the start of new diet — and one reason might be the plethora of dieting options available.

What’s the right diet?

The survey results found that of those who have experimented with their diet (72%), 76 percent believe there are an overwhelming variety of diet options. This might be why the average respondent has already tried nine different diets. Luckily, some of this trial and error might be coming to an end.

Conducted by OnePoll on behalf of The Vitamin Shoppe for plnt, the survey shows that 73 percent believe they’re currently on the “right” diet for their body. The same percentage also believe their current diet is beneficial for their overall emotional well-being.

When asked why they started their current diet, the top reason for respondents was managing their weight (51%). Health concerns (50%) and wanting to improve their mood (42%) followed closely behind. Rounding out the top five reasons included wanting a lifestyle change (37%) and wanting more energy (36%).

Respondents were also asked about their current diet plan: while 33 percent said none in particular, 24 percent are currently vegetarians and 15 percent follow a plant-based diet.

Dieting Habits

Is a plant-based diet worth it?

Respondents who are currently on a plant-based diet or interested in trying one (1,501 respondents) shared what their motivating factors are. The top reason to try — or consider trying a plant-based diet — is health concerns (45%), followed by improving their mood and weight management (41%).

“We’re on a mission to help educate those interested in a plant-based diet by offering credible information and resources, alongside an assortment of trusted, quality products, to support customers on their health journeys — including our plnt® brand of plant-based herbs and supplements made with ingredients sourced in nature,” says Muriel Gonzalez, chief merchandising and marketing officer at The Vitamin Shoppe, in a statement.

Of those not on a plant-based diet, 46 percent say they’re open to giving one a try, but they don’t know where to start. The top reason people give as to why they haven’t participated in a plant-based diet is cravings for foods that are not part of that diet (42%).

“Despite some common worries surrounding a plant-based diet, we encourage people who want to learn more to consider its advantages,” Gonzalez adds. “A plant-based diet is a great way to make a positive impact on the environment and help keep food costs lower. To cover any potential nutrient gaps, supplements can be a smart addition to ensure any diet includes all of your essential vitamins and minerals.”