Tourist looking at city map

Tourist looking at city map (© Kaspars Grinvalds -

LONDON — Tourists aren’t the only people who may need some notes on the best sites in town. A new poll reveals that more than half of adults are unfamiliar with the historical landmarks in their own cities.

The survey of 2,000 adults reveals that 32 percent couldn’t name local places of interest in their hometown, while 64 percent were unaware of notable sites near their houses. Despite this gap in knowledge, one in four claim they spend more time outdoors now than in the past, with 74 percent consciously making time to venture outside these days.

Of those surveyed, 71 percent enjoy walking or rambling, and after participating in an outdoor activity, 53 percent frequently visit a bar.

In light of these findings, Beavertown Brewery, which commissioned the survey, has introduced seven local “awe-walking” routes. Awe-walking is a mindfulness approach in which walkers focus their attention on their surroundings rather than their internal thoughts. Each route begins at a select pub, where participants find a UV-activated beer mat that reveals a secret map guiding them to a nearby attraction.

(Photo by Tim Gouw from Pexels)

“Incorporating a ‘pint stop’ into a walk is a cherished pastime. Our research indicates that 53% of respondents enjoy a pub visit after a stroll,” says Beavertown Brewery spokesperson Tom Rainsford in a statement.

On average, individuals spend 64 minutes outside daily, with a typical week comprising three hours of sitting, five hours of walking, and four hours of other exercise. Nearly half believe that being outdoors strengthens their connection to nature, and 21 percent feel it provides social interaction opportunities. Moreover, six in 10 frequently seek nature for inspiration, and for one in five, this is a primary benefit.

The survey also indicated that when engaging in outdoor activities, 51 percent of respondents prefer the company of close family members. In terms of local exploration, 40 percent favor discovering hidden treasures, while 28 percent enjoy outdoor food markets and festivals. Yet, 59 percent of those surveyed rated their local awareness as only “moderate.”

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72Point writer Lucy Brimble contributed to this report.

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