luxury vacation

Friends on a tropical vacation (Photo by wang xi on Unsplash)

NEW YORK — Your zodiac sign can reveal a lot about your personality, even how much coin you tend to drop while traveling. According to a new survey of 2,000 Americans, Scorpios are the most generous vacation spenders of the zodiac, averaging $2,927 per vacation. Meanwhile, Virgos aren’t far behind in terms of spending, with their average vacation budget being $2,913.

Although air signs (Aquarians, Geminis, and Libras) claim to be the most money-conscious on vacation (73%), it was Tauruses who came out with the lowest average at $2,240.

Conducted by OnePoll for CheapCaribbean, the survey found that this summer, a majority of all respondents are looking forward to spending most of their time outside of the house (59%), especially Capricorns (65%) and Pisces (66%). Fire signs (Aries, Leos, and Sagittariuses) are also particularly keen on getting out this summer (57%), and 59 percent overall are making it a goal to do something fun every week — Cancers, in particular (64%).

Nearly two-thirds of those surveyed also agree that traveling is one of their favorite things to do (64%), with Geminis and Pisces having a particular affinity for seeing new places (68% each). Of those polled, the average respondent takes two vacations a year, and one in 10 believe that vacations are necessary at least every three months.

vacation travel
(Photo by Asad Photo Maldives from Pexels)

When it comes to traveling, Cancers (44%) and other water signs (Pisces and Scorpios 40%) are likeliest to book a last-minute vacation. These respondents also tied with fire signs for leaving packing to the last minute (33% each), and one in four respondents have a “lucky item” they always take on vacation, especially Aquarians or Pisces (28% each).

Besides packing, other pre-vacation routines include doing laundry (64%), cleaning the house (58%), and researching things to do in the area (56%). Virgos (53%) and Pisces (55%) also purchase their favorite snacks to bring along while Libras show themselves love by taking self-pampering before vacation (35%).

According to the survey, respondents keep an eye on the worst dates to travel, too. Nearly a quarter would avoid traveling on Friday the Thirteenth (23%). Generally, Sagittariuses appeared to be most superstitious about traveling on this day (29%) while other signs are more concerned about other travel superstitions, such as Tauruses avoiding meteor showers (18%) and Leos looking out for full moons (11%).

Looking at where they’re going, the most popular kinds of vacation spots among the signs are family-friendly destinations (36%) and tropical getaways (28%). However, Geminis (29%) and Capricorns (28%) are the only ones to prefer amusement parks over beachy destinations.

On the first night getting there, more respondents would rather have a restful night in (45%) than an entertaining night out (40%), except for Scorpios who would prefer to be out on the town (52%). While the top vacation activity among respondents is sightseeing, water signs, unsurprisingly, have a slight affinity for the beach (37%).

Relaxing, reading a book at the beach on vacation
Photo by Chen Mizrach on Unsplash

When it comes to planning versus going with the flow, the signs are split: Geminis (44%), Leos (48%), Virgos (44%), Sagittariuses (41%) and Pisces (42%) plan things out. On the flip side, Aries (40%), Tauruses (43%), Cancers (47%), Libras (46%), Scorpios (42%), and Aquarians (43%) go with the flow. Capricorns are the only sign whose respondents were evenly split on their preference. 

“While each zodiac sign may have a different preference on how they spend their vacation and what makes it a relaxing experience, most zodiac signs can agree that vacations are one of the best ways to relax and unwind,” says vice president of marketing, consumer brands at Apple Leisure Group, Dana Studebaker, in a statement. “As travelers look to plan their vacations, finding inspiration from their astrological chart can be a new and exciting way for them to discover what type of vacation they’ll enjoy most.”

Survey methodology:

This random double-opt-in survey of 2,000 Americans who travel with at least 100 per zodiac sign was commissioned by CheapCaribbean between May 26 and May 29, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

About Sophia Naughton

Meet StudyFinds' Associate Editor, Sophia Naughton. Sophia graduated Magna Cum Laude from Towson University with a Bachelor of Science in Mass Communication directly focused in journalism and advertising. She is also a freelance writer for Baltimore Magazine. Outside of writing, her best buddy is her spotted Pit Bull, Terrance.

Our Editorial Process

StudyFinds publishes digestible, agenda-free, transparent research summaries that are intended to inform the reader as well as stir civil, educated debate. We do not agree nor disagree with any of the studies we post, rather, we encourage our readers to debate the veracity of the findings themselves. All articles published on StudyFinds are vetted by our editors prior to publication and include links back to the source or corresponding journal article, if possible.

Our Editorial Team

Steve Fink

Editor-in-Chief

Chris Melore

Editor

Sophia Naughton

Associate Editor