Best Toothpaste: Top 5 Smile-Enhancing Tubes Most Recommended By Experts

Brushing our teeth at least twice a day is recommended by dentists near and far, and don’t forget to floss! Of course, head to any supermarket or pharmacy and you may find yourself standing in the toothpaste aisle scratching your head from the number of products to choose from. Extra whitening? Enamel care? Better plaque reduction? Or should you go with a sensitive option? With so many tubes lining the shelves, we went looking for the consensus best toothpaste to clean our pearly whites with.

Have you been neglecting your oral hygiene? Chances are, you’re not alone. A survey of 2,000 adults in the U.S. about their dental and oral hygiene habits reveal that six in ten admit they put off going to the dentist out of fear. Moreover, three in ten millennials admit to only brushing their teeth once a day. Some even go two or three days without brushing at all. 

The oral care market can sometimes be overwhelming, with all sorts of products claiming to reduce plaque, prevent cavities, or whiten teeth. Most will tend to choose products from bigger brands they know best. Colgate is one of the most popular brands, and is used by over 72 million Americans twice a day. But there are other brands that cater to a variety of different needs such as tooth sensitivity or are made without fluoride or other chemicals.

StudyFinds has put together a list of the best toothpastes out there, according to 10 expert websites. Our list is made up of the most commonly recommended products across these sites. Don’t forget to check out our Best Teeth-Whitening Products as well! Have a favorite toothpaste you swear by? Let us know in the comments below!

The List: Best Toothpaste, According To Pros

1. Hello Naturally Whitening Fluoride Toothpaste

Hello makes oral care products for those who don’t want added chemicals in their products. Their naturally whitening toothpaste is made from peppermint and tea tree oil. “The paste, which is described as containing farm-grown mint (although we’re not sure where else mint would be grown) left our mouths feeling wonderfully fresh, and the consistency was spot-on – thick enough for it to feel as though it was sloughing away stains, but easy to rinse away after brushing,” writes The Independent.

Hello Naturally Whitening Fluoride Toothpaste
Hello Naturally Whitening Fluoride Toothpaste

Their whitening toothpaste won’t give you the same results as a professional whitening treatment, but the calcium mineral blend is still made to brighten your smile without damaging your teeth. “This American Dental Association-approved whitening toothpaste uses a calcium mineral blend to brightens your teeth, and uses farm-grown ingredients like peppermint and tea tree oil to neutralize bad breath while fighting cavities,” writes Harper’s Bazaar

2. Sensodyne Pronamel Toothpaste

Sensodyne is the number one brand made for those who suffer from tooth sensitivity, a condition that can cause extreme pain and reaction to different temperatures when eating or drinking. “Tooth sensitivity happens when dentin, the water-filled layer underneath enamel, is exposed,” writes NY Mag. “Exposed dentin sends pain messaging to the brain. She, Rozenberg, and Ambewadikar all suggest Sensodyne Pronamel because it’s specifically formulated to block the exposed dentin.”

Sensodyne Pronamel Gentle Whitening Enamel Toothpaste for Sensitive Teeth
Sensodyne Pronamel Gentle Whitening Enamel Toothpaste for Sensitive Teeth

Sensodyne Pronamel not only reduces the pain response, it works to strengthen the enamel of the tooth using fluoride. If you’re sensitive to SLS, they also make an SLS-free version. “The potassium nitrate in Sensodyne Pronamel will calm tooth nerve activity and reduce pain signals. Additionally, sodium fluoride assists in fortifying your enamel, which also leads to less sensitivity. With continued use, it can significantly reduce your tooth sensitivity to hot, cold, and sweet stimuli,” writes Byrdie.

3. Biotene Fluoride Toothpaste

If you suffer from chronic dry mouth, many of the common ingredients found in most toothpastes can be irritating or make your dry mouth worse. “Biotene Fluoride Toothpaste can help make symptoms of dry mouth manageable while preventing tooth decay and freshening breath,” writes VeryWell Health.

Biotene toothpaste helps to lubricate the mouth and encourage saliva production. Saliva has antibacterial qualities which helps to fight plaque and tooth decay.

Biotene Dry Mouth Fluoride Toothpaste Fresh Mint Original
Biotene Dry Mouth Fluoride Toothpaste Fresh Mint Original

“This toothpaste is specially formulated to help tackle dry mouth symptoms. Biotene contains glycerin, which serves as a lubricant, and sorbitol, which is an artificial sweetener,” writes Women’s Health. “Together, those can be gentle and non-irritating for your mouth.”

4. Tom’s of Maine Luminous White Toothpaste

Tom’s of Maine has one of the most natural formulations out there, if natural toothpaste is your priority.

“This toothpaste contains no artificial flavors, colors, or preservatives. It also has a natural formulation to remove surface stains on teeth,” writes Elle.

The toothpaste still does the job – it freshens breath and leaves your mouth feeling clean without being too minty.

Tom's of Maine Natural Luminous White Toothpaste with Fluoride
Tom’s of Maine Natural Luminous White Toothpaste with Fluoride

“Every time you use this whitening toothpaste from Tom’s of Maine, it helps prevent cavities, lift stains, and freshen up your breath (which, for $5, is a total steal). BTW: It’s also free of artificial dyes, sweeteners, flavors, and preservatives,” writes Cosmopolitan.

5. Crest Pro-Health Advanced

A great choice tailored for oral health is Crest Pro-Health Advanced. This toothpaste fights bacteria that causes plaque and bad breath and could lead to cavities or gingivitis.

“No toothpaste alone is magically going to get rid of plaque and tartar, so proper brushing and consistent flossing is your best bet against these nuisances,” writes Men’s Health. “But one that’s specially formulated with stannous fluoride—an anti-bacterial agent found in this Crest toothpaste—could aid in fighting these stubborn deposits.”

It is the only toothpaste with the American Dental Association seal of acceptance for protection against acid erosion.

Crest Pro-Health Advanced Gum Protection Toothpaste
Crest Pro-Health Advanced Gum Protection Toothpaste

“But the one that tops our list is the Pro Health, because, as its name clearly delineates, it does the most in giving you a healthy smile at the professional level. It has garnered the ADA stamp because of its ability to deter gingivitis, gingivitis, and bad breath,” writes Esquire.


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Note: This article was not paid for nor sponsored. StudyFinds is not connected to nor partnered with any of the brands mentioned and receives no compensation for its recommendations. This post may contain affiliate links. As an Amazon Associate we earn from qualifying purchases.


  1. I don’t smile because my teeth are not worth it,I lost my confidence.Could you have a solution for my problem?

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