White wine being poured from bottle

A glass of white wine being poured (Photo by Torsten Dettlaff)

NEW YORK — Most wine connoisseurs stick to either red or white and don’t stray from their favorite blend. It turns out this doesn’t solely have to do with your flavor palette and may reveal something about the type of person you are. For example, if you enjoy spending time on your own, you are more likely to enjoy red wine, according to new research.

A survey of 2,000 American adults who drink wine regularly looked at the personality differences based on respondents’ favorite style of wine and found that those who enjoy red wine said they’re introverts (48%), while respondents who enjoy sparkling wine, are the most likely to be outgoing, identifying as extroverts (40%).

In tune with their favorite wine, rosé drinkers believe they’re the happy medium, establishing themselves as ambiverts (32%).

Conducted by OnePoll for Barefoot Wine for National Wine Day on May 25, results also showed that on average, respondents have five glasses of wine a week.

At parties, those who enjoy sparkling wine (26%) and red wine (23%) say that they’re likely to be “quiet observers.” Rosé drinkers are the “party planners” of the group (19%) and enjoyers of white wine said they can be found taking pictures or being the life of the party (20%, each).

What wine says about your interests

Couple drinking wine on a date
(© klublu – stock.adobe.com)

Interestingly, those who like white wine also said they’re “indoor people” (38%), while red wine drinkers enjoy the outdoors (36%). This may also be why red wine drinkers are also the most likely to be early birds (46%), and those who prefer rosé and white wine are night owls (33%, each).

Thinking about their pets, those who prefer sparkling wine (29%) and red wine (40%) are likelier to be dog people, while rosé (17%) and white wine drinkers (27%) are cat people.

“It’s important to offer something for everyone’s different taste preference and personality,” says Barefoot Winemaker, Jennifer Wall, in a statement. 

Wine and career choice

The survey also asked respondents about their careers and found that the most popular industry for those who enjoy sparkling wine (31%), red wine (21%) and rosé (19%) is healthcare. White wine drinkers reportedly work in accounting or finance (19%) or engineering and manufacturing (17%).

Among consuming wine, respondents also spend apt time on social media (87%) and make time to watch shows or movies on TV (86%). Wine drinkers’ are creative, with some of their favorite hobbies including writing (47%) and drawing (36%). Many are also athletic, enjoying playing (38%) or watching (20%) sports like football (16%) or basketball (13%).

Each Zodiac’s favorite wine

Your star sign may also say something about your favorite wine, with Geminis (20%), Cancers (13%) and Tauruses (10%) preferring white wine. In contrast, Leos (18%) and Libras (11%) prefer sparkling wine and Scorpios (13%) and Virgos (16%) opt for rosé.

Sparkling and red wine drinkers also have a knack for living on the edge, being more inclined to get a tattoo (70%, each).

“Having different viewpoints is what makes life interesting and fun; the same holds true for wine,” adds Wall. “Regardless of what varietals you enjoy, wine should be less complicated, more fun and enjoyed with friends and family!”

Survey methodology:

This random double-opt-in survey of 2,000 Americans 21+ who drink wine was commissioned by E. & J. Gallo Winery between March 22 and March 24, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

About Sophia Naughton

Meet StudyFinds' Associate Editor, Sophia Naughton. Sophia graduated Magna Cum Laude from Towson University with a Bachelor of Science in Mass Communication directly focused in journalism and advertising. She is also a freelance writer for Baltimore Magazine. Outside of writing, her best buddy is her spotted Pit Bull, Terrance.

Our Editorial Process

StudyFinds publishes digestible, agenda-free, transparent research summaries that are intended to inform the reader as well as stir civil, educated debate. We do not agree nor disagree with any of the studies we post, rather, we encourage our readers to debate the veracity of the findings themselves. All articles published on StudyFinds are vetted by our editors prior to publication and include links back to the source or corresponding journal article, if possible.

Our Editorial Team

Steve Fink

Editor-in-Chief

Chris Melore

Editor

Sophia Naughton

Associate Editor