Who doesn’t love the feeling of being close to their favorite celebrity while enjoying their daily beauty routine? Celebrity makeup brands make it possible, and they have taken the beauty world by storm. They bring the allure and expertise of some of the biggest names in the entertainment industry to our everyday lives. From movie stars to pop icons, the best celebrity makeup brands offer more than just makeup; they offer a piece of their glamorous world.
What makes these celebrity makeup brands truly amazing is that they’re often born out of a deep passion for beauty and self-expression. These celebrities don’t just slap their names on products; they’re hands-on, making sure every shade, formula, and packaging reflects their personal style and love for cosmetics. From lipsticks that are as bold as the artist behind them to eyeshadow palettes that hold the secrets to red-carpet-worthy looks, these brands redefine what it means to feel like a star.
And it makes sense why people want a taste of the glamour that our favorite celebrities possess. A recent study shows that six in 10 people credit celebrity role models for getting them through tough times. Fandom runs deep, from how we cope to how we beautify. So, it only makes sense to do your makeup exactly like the icons.
If you’re looking to infuse a little celebrity charm into your makeup collection, these brands are a fantastic way to start. Whether you’re a fan of a certain celebrity or just someone who loves high-quality makeup, these brands have something for everyone. StudyFinds has found the biggest experts from the star-studded beauty world to bring you a definitive list of the best celebrity makeup brands. Discover the secrets behind the glamorous looks of your favorite icons, and if you’ve got a favorite celebrity makeup brand you swear by, share your thoughts in the comments below.
The List: Best Celebrity Makeup Brands, Per Beauty Experts
1. Fenty Beauty
Ready for a closer look at what makes Rihanna’s beauty brand a standout in the industry? “Rihanna’s beauty empire continues to be the one to beat when it comes to successful celebrity beauty brands. Centered around providing makeup for all skin tones, Fenty Beauty managed to rack up an overall score of 9.76/10 with annual revenue of $582,833,321.37—earning its place in the top spot. In the last two years, this company has gone from strength to strength, including the fact their range is now available to buy in 8 African countries and was even featured in the Super Bowl by Rihanna herself,” says Beauty Packaging.
The celebrity beauty parade goes on with a new contender waiting in the wings. “Rihanna launched Fenty Beauty in 2017 and owns a 50 per cent stake in the company. The beauty empire comes out on top after expanding into eight African countries in 2022. Fenty’s reach is amplified as it centers around its core mission of ‘inclusion for all women and skin-types’. Solidifying its status as the No 1 successful beauty brand in the world is the fact that it is the most profitable when compared to other celebrity beauty brands, reports Cosmetify,” shares SCMP.
Ever wondered which celeb’s beauty line could be your makeup muse? “In third place is Fenty Beauty with a beauty score of 86.3. Rihanna launched Fenty Beauty in September 2017, and it’s now reportedly worth around $2.8 billion. Offering 50 shades of foundation, it’s become known and celebrated for its inclusivity. So it’s hardly surprising that it has the highest monthly search volume, averaging 656,000 global searches per month, and the second-highest Instagram following of 12.6 million. Hugely popular on TikTok, there are over 3 billion yearly views on videos using the hashtag for Fenty Beauty – the second highest of all the beauty brands. Hey, if it’s good enough for RiRi…,” adds Grazia Magazine.
2. Rare Beauty
Next up is from another major music industry icon, Selena Gomez. “Completing this top three list of the most successful celebrity beauty brands, with a score of 8.97/10, is Selena Gomez’s brand, Rare Beauty. With a mission statement to ‘break down unrealistic standards of perfection’, Rare Beauty sets itself apart from other brands in the industry by placing a focus on the importance of mental health alongside the sale of their high-quality make-up products,” says Beauty Packaging.
With Rare Beauty, it’s not just makeup; it’s a revolution, a celebration of what makes you unique. “The power of the singer’s beauty brand focuses on ‘breaking down unrealistic standards of perfection’. Gomez has also highlighted the importance of mental health through her range, using uplifting statements on her products. According to Cosmetify, Rare Beauty was the most-Googled celebrity beauty brand between February 2022 and January 2023, illustrating increased global interest. Gomez launched the brand during the global pandemic in 2020 and, just a year later, she had already raked in US$60 million in revenue, reports Nylon. The range sells well at Sephora, with none of its products being priced over US$50,” says SCMP.
Curious to know what’s in store in the world of celebrity beauty brands? “When Selena Gomez founded Rare Beauty in the fall of 2020, she said her goal was to challenge existing beauty norms, inspire positive conversations around self-acceptance, and foster dialogue around mental health. That’s certainly in step with Gomez’s spirit. The actress has been very candid about her recent lupus diagnosis and even clapped back at comments about her body saying, ‘I am perfect the way I am.’ The beauty line 100% lives up to the feel-good language and has acquired a loyal following of beauty lovers,” writes Real Simple.
You may know her from her family’s reality TV show, but Ms. Kylie Jenner also has stake in the beauty industry. “Launching in November 2015, it initially sold Lip Kits consisting of a lipliner and liquid lipstick. After a huge success, Kylie Jenner rebranded it to Kylie Cosmetics, and the brand now includes makeup, skincare and even baby products. Kylie Cosmetics has 25.6 million Instagram followers – the highest number of followers on this list – and it’s also incredibly popular on TikTok, with 2 billion posts using the hashtag #kyliecosmetics. Kylie Cosmetics is the fourth most-searched celebrity beauty brand, with an average of 246,000 monthly searches,” writes Grazia Magazine.
From runway-ready looks to everyday elegance, this brand has it all. “Founded back in 2014 by American media personality, Kylie Jenner, Kylie Cosmetics has taken the world by storm with its lip products. More recently, this company has collaborated with some unexpected partners, including the limited-edition Batman x Kylie range,” shares Beauty Packaging.
Is your makeup collection missing that touch of celebrity magic? “Kylie Jenner’s Kylie Cosmetics was founded in 2014 by the reality TV star, immediately catapulting both her fortune and businesswoman status. The brand is most famous for its lip products, which promise fuller and plumper lips. Jenner is a queen at promoting her line through her powerful social media channels on Instagram and TikTok. Cosmetify reports that she has the biggest celebrity beauty brand following on social media, with Kylie Cosmetics boasting more than 25.6 million followers on the platform. In 2020, she sold 51 per cent of the company to publicly traded Coty in a US$600 million deal, reports Forbes,” shares SCMP.
According to Allure, “Ariana Grande managed to keep the news of her makeup line under wraps for almost two years and when it finally launched in November 2021 with 12 inaugural products, the line sold out quickly. r.e.m. beauty is Ariana Grande’s love letter to makeup enthusiasts and it’s a project that ‘feels so honest and so true to me and my life,’ she previously told Allure. Each launch from the brand has been sectioned into so-called ‘chapters.’ The first chapter was makeup-focused, the second chapter introduced skin care, and the fourth brought complexion products into the mix.”
Imagine stepping into a world where your makeup routine embodies Ariana’s signature style. “When Ariana Grande launched r.e.m. beauty in November 2021, her vision was to create a brand that encouraged creativity and self-expression. With vegan-friendly products packaged in recyclable materials, it’s been catapulted into fifth position and has over 1 billion views on posts using the hashtag #rembeauty on TikTok; the the fifth highest amount of any other brand. On Instagram, r.e.m beauty has 1.8 million followers, making it the eighth highest. It’s also the sixth most searched-for celebrity beauty brand, with an average of 184,000 monthly global searches,” writes Grazia Magazine.
From chic packaging to empowering messages, r.e.m beauty embodies Ariana’s vision of celebrating your true beauty. “The first collection included eyeliners, false lashes, highlighters and plumping gloss. R.E.M. was being sold in mega beauty store Ulta by April 2022, reports Seventeen. But the brand has suffered hiccups after the company Grande partnered with filed for bankruptcy,” shares SCMP.
Next up is Millie Bobby Brown’s line. “Stranger Things actress Millie Bobby Brown launched her beauty brand in 2019 and used it as a learning opportunity to discover new things about beauty and skincare. According to Insider, she admitted that she didn’t know anything about the industry, but is using that lack of knowledge to reel in customers, who she said she want to ‘take on the journey with me,'” says SCMP.
Florence by Mills is not just makeup; it’s an invitation to celebrate the beauty of being young and free. “Targeted to Gen-Z’ers, she’s created both skincare and makeup products that are totally vegan and cruelty-free. The brand’s popularity is evident on TikTok, with over 1 billion views on videos posted in the #florencebymills hashtag. There are also 217,891 TikTok posts using the hashtag, the second highest out of any other brand. Not to mention it ranks third in the most global searches with a cool 292,300 average per month,” writes Grazia Magazine.
Which celebrity makeup brand do you think could become your new beauty go-to? “Although Millie Bobby Brown has fans of all ages thanks to her role as Eleven on Stranger Things, her beauty brand Florence by Mills — named for both her grandmother and her own nickname — has been an especially big hit with her fellow teens. That said, Brown doesn’t want anyone to think the makeup and skin-care collection is exclusively aimed at the Gen-Z-and-younger crowd. ‘When people look at it, I don’t want them to feel like they’re being overloaded with a teen makeup brand,’ she told Allure shortly after its September 2019 launch. ‘That’s not what we are. We want to be sophisticated. It’s a hard balance, of course, because young people, we do love to embrace our youthfulness, but I do also want it to be sophisticated and feel like we’re grown up,'” adds Allure.
Another celebrity brand that is hot in the beauty industry now is Haily Bieber’s Rhode. Why? “Despite only launching last summer, Hailey Bieber’s Rhode is one of the most popular beauty brands in the world. The viral skincare line includes products designed to be simple yet effective, with fans going wild for her peptide-packed lip treatments and calming Glazing Milks. Rhode has 427 million views on TikToks posted with the brand’s hashtag, the sixth highest amount out of any brand, with a total of 10,595 TikToks posted in a year. It also has over 820,000 Instagram followers and a monthly search volume of 113,000 searches on average, globally. Watch out brands above, because we predict big things for Rhode as the brand continues to grow,” reports Grazia Magazine.
But Rhode isn’t just another celebrity-endorsed brand; it’s a reflection of Hailey’s personal style and commitment to authenticity. “Another giveaway that a celebrity brand is worth your money is when the line aligns with the celebrity’s ethos and doesn’t debut with an overwhelming number of products. Rhode Skin by Hailey Beiber, launched in June 2022, hits both. The highly curated line features three products that aim to simplify your routine and impart a healthy, glowy, ‘glazed donut’ sort of aesthetic,” adds Real Simple.
Which Rhode beauty product aligns perfectly with your sense of elegance and self-confidence? “Hailey Bieber’s impeccable skin is covetable, as is her new minimalist line Rhode Skin. The brand is practically the manifestation of the ‘clean girl’ aesthetic Bieber has become known for. The three debut products — Peptide Glazing Fluid (a hydrating serum-gel hybrid), Barrier Restore Cream (an ultra-moisturizing cream with shea butter and peptides), and Peptide Lip Treatment (a nourishing lip balm with a glossy finish) — are the key steps in her simple routine. ‘I’m definitely a less-is-more kind of gal,’ Bieber told Allure,” says Allure.
Finally, number seven on the expert’s list for the best Celebrity Makeup Brands is Honest Beauty. “Jessica Alba was another celebrity on the early train for developing a beauty line. The clean beauty line was founded over a decade ago in 2011 and has since gone on to become somewhat of a household name available across Target, Ulta, Walmart, and drugstores. The brand has even expanded into non-beauty verticals such as cleaning supplies, baby products, and even supplements,” writes Real Simple.
Imagine stepping into a realm where clean beauty meets Hollywood glamour, all thanks to Jessica Alba’s vision. “Founded in 2012 by Jessica Alba, Honest prides itself on creating not only clean beauty but personal care, baby and household products too. Alba regularly takes to social media to demo new launches as well as tips and tricks on application,” says WhoWhatWear.
What sets Honest Beauty apart and makes it a standout brand in the world of celebrity cosmetics? “Launched in 2015, Honest Beauty is merely one branch of Jessica Alba’s multi-million dollar Honest empire. It follows the same philosophy with which she created the Honest Company in 2012. With clean beauty at its core, this brand has truly struck a chord with people and has grown to become one of the biggest celebrity beauty brands,” shares Fabbon.
Which celebrity has the best makeup style? Leave a comment to let us know!
You might also be interested in:
- Beauty Packaging
- Grazia Magazine
- Real Simple
- The Cut
- Katie Couric
Note: This article was not paid for nor sponsored. StudyFinds is not connected to nor partnered with any of the brands mentioned and receives no compensation for its recommendations.