It can be hard to stay on top of trends nowadays, with content constantly streaming, and new features and creative ideas being introduced constantly. If you’re looking to create some fun new content for your business or personal page, it’s important to know what the best video editing apps are.
It’s no secret that video is the face of the future. Video content has been popularized through the rise of social media platforms like Tiktok or the competing introduction of Reels through Instagram. Video has been a huge tool in marketing, with brands using it to develop large followings or collaborate with influencers. According to Sprout Social, more than half (54% to be exact) of marketers say that video is the most valuable content type for achieving social media marketing goals, and 93% of companies have acquired new customer(s) via social media video.
If you find yourself feeling uninspired whenever you are faced with something that requires right brain creativity, research shows that anyone can turn on their innate artistry even if you think you don’t possess it. A recent study reports the development of a promising new way to “teach” creativity that can apparently help anyone become more creative. This new way of teaching creativity focuses on “narrative theory,” which promotes the variety of creativity usually seen in both kids and artists. Students often receive encouragement to make up imaginary stories featuring “alternative worlds, unexpected actions, and shifts in perspective.”
Get your creative juices flowing and try your hand at editing! Whether you’re a novice editor looking to create some simple montages for your latest trip or a pro content creator wanting to edit on the go, StudyFinds is here to help! We’ve created a list of some of the best video editing apps on the market, ranging from simple splicing to complex transitions. Our list is comprised of the most recommended apps across 10 expert websites. Have a favorite of your own not listed here? Comment below and let us know!
The List: Best Video Editing Apps, According to Pros
Adobe has dominated the media industry with its desktop applications and cloud services and delivers quality, accessible editing with their mobile app. The app is included in other Adobe Creative Cloud subscriptions, or you can try a basic version of the app for free before deciding to purchase a membership. “Adobe Premiere Rush is our choice for best video editing app. It’s lightweight, easy, and instinctive to use, with a delightfully simple interface, and regular enhancements,” writes TechRadar.
The best feature of Adobe’s mobile app is the ability to work across multiple devices. Start a project on your phone and finish it on your desktop. “Whether you’re using iOS or Android, Adobe’s Premiere Rush is the best video editing app available today, bar none,” adds Creative Bloq. “Why? Well, we’ve yet to see another app that offers such wide functionality from such a simple interface.”
Splice offers a simple, easy-to-use app that’s free – a great starter app for those looking to dip their toe into editing or splice together small video clips. “If you’re new to editing, Splice simplifies the process by offering an intuitive interface. As its name suggests, this tool helps you splice together clips to create a cohesive video with customizable transitions,” says Shopify. “The built-in music library makes adding a soundtrack easy. And Splice has high Apple Store ratings, which means users find it valuable.”
The app has its own library of premade sounds you can select as background music, or you can add your own and create customized transitions between clips. “We had a lot of fun playing with this one, especially since Splice even contains a library of musical tracks that can be used as a background for your finished product. You can also use the app to trim and edit the different pieces of video and customize transition lengths from one scene to the next,” adds Hubspot.
The creators of the popular on-the-go vlogging camera GoPro also created Quik to be user-friendly. Simply upload your selected video clips, select music, and export your finished creation. “Developed by the makers of GoPro, the Quik app lets you create engaging videos in a jiffy. You just have to import your raw footage into the app and let it do the rest,” writes Influencer Marketing Hub.
Quik is best used for creating short video montages where you can choose your orientation, filters, and fonts. “GoPro designed Quik for fast and fun videos. It lets you mix and mash clips together, add a theme or soundtrack, and export in minutes. So if you want to create a short video for Instagram, Quik is the app to do it,” states CyberLink.
CapCut was created by ByteDance, the umbrella company behind Tiktok, to be used in tandem with the app. Influencers and those who like to make creative videos will love the combination of editing features streamlined for social media posting. “There is an exhaustive supply of filters and templates you can use. They are used to emulate existing trends and some of the filters are just fun,” explains Android Authority. “You do get some more traditional video editing features like keyframe editing, slow motion support, the picture-in-picture function, and more. The best part is that the app didn’t bother us to pay for anything while we tested it out.”
Recent updates to the app have even added more advanced features such as motion tracking, transitions for overlays, and split clips. “This well-designed and feature-full free app (owned by TikTok creator ByteDance) makes short work of creating shareable videos, thanks to its ShortCut option. With CapCut, you select clips and photos, and the app adds background music and effects,” adds PCMag.
If you’re coming from a desktop or professional video editing background, Cyberlink’s PowerDirector application might feel more intuitive to you. “CyberLink is recognized for its range of reliable creative applications. PowerDirector is a popular video editing suite and the choice of many enthusiasts and professionals alike,” writes Digital Camera World.
PowerDirector was made to feel more like desktop video editing software made portable for your phone. The interface lets you drag, drop, and adjust clips while adding adjustments in layers. “Similar to KineMaster in overall scope of features and ease of use, PowerDirector for iPhone and Android lets you work with multiple video tracks, and audio tracks, and do a lot of the sorts of editing you’d do on the desktop — including trimming and splitting video, adding filters, adjusting color and exposure, and so on,” explains Insider.
You might also be interested in:
- Creative Bloq
- Influencer Marketing Hub
- Android Authority
- Digital Camera World
Note: This article was not paid for nor sponsored. StudyFinds is not connected to nor partnered with any of the brands mentioned and receives no compensation for its recommendations.