Best Men’s Cologne: Top 7 Scents Most Recommended By Experts

Stepping into a room, leaving a trail of confidence in your wake – that’s the power of the perfect men’s cologne. But with countless options lining the shelves, finding your signature scent can feel like navigating a fragrant labyrinth. Fear not, gentlemen! This guide unveils the aromatic secrets to finding your ideal olfactory soulmate, from the crisp invigoration of citrus to the warm embrace of woody depths. Dive in and discover the best men’s cologne that speaks your unique fragrance language.

Your scent is a part of your style and can leave a lasting impact on those who meet you (for better or for worse!). We’re not alone in that feeling. A recent study shows that a man’s scent was a major factor for women seeking a potential partner. Of course, finding the right cologne can be challenging with so many options. Doesn’t it seem like the scents all seem the same after just smelling a few? We’re hoping to make that process easier for you — rather than sniffing bottle after bottle.

Cologne Buyer’s Guide

Choosing the right cologne is an important decision. After all, your scent is one of the first things people notice about you. So how do you choose the perfect cologne? Here are a few tips:

  1. Consider your personality and lifestyle. What kind of image do you want to project? Are you looking for a sophisticated scent, a sporty scent, or something more casual? Once you know, you can start to narrow down your choices.
  2. Think about when and where you’ll be wearing the cologne. Are you looking for a daytime cologne, an evening cologne, or something that you can wear all day long? For example, a light, citrusy scent might be perfect for a summer day, while a heavier, more musky scent might be better for a night out.
  3. Test out different colognes. The best way to find the right cologne for you is to test out different ones. Go to a department store or fragrance boutique and ask the salesperson for recommendations. Once you’ve found a few colognes that you like, spray them on your skin and walk around for a while. This will give you a chance to see how the scent develops and how it interacts with your body chemistry.
  4. Don’t be afraid to ask for help. If you’re not sure what kind of cologne to choose, ask a friend, family member, or salesperson for help. They can help you to narrow down your choices and find a cologne that you’ll love.

Here are a few additional tips for choosing and wearing cologne:

  • Apply cologne to your pulse points. Pulse points are areas of your body where the blood vessels are close to the skin, such as your wrists, neck, and chest. Applying cologne to your pulse points will help the scent to project more effectively.
  • Don’t overdo it. A little cologne goes a long way. Too much cologne can be overwhelming and unpleasant.
  • Let the cologne dry completely before putting on your clothes. This will help to prevent the cologne from staining your clothes.
  • Store your cologne in a cool, dark place. Heat and light can break down the fragrance molecules and make your cologne smell less potent.

Choosing the right cologne is a personal decision. There is no one-size-fits-all answer. The best way to find the perfect cologne for you is to experiment and find a scent that you love and that makes you feel confident.

They are not just about smelling great; they’re about making a statement, sparking emotions, and leaving an impact. So, gentlemen, don’t underestimate the power of the right cologne. Ready to elevate your fragrance game?  StudyFinds experts recommend exploring the world of best men’s colognes for that extra touch of allure and charisma. Share your favorite one in the comments below!

Cologne spraying
Cologne spraying (Photo by Oleg Gekman on Shutterstock)

The List: Best Men’s Cologne, According to Experts


1. Bleu de Chanel

The cologne that we found most recommended across fragrance experts’ lists is Bleu de Chanel. Why? “Bleu de Chanel has everything you want in a cologne: freshness and longevity. It’s crisp, refined, and elegant, yet it plays to modern styles and scents. It’s not too musky, either. Instead, it boasts a woody cedar undertone with lingering traces of grapefruit, making it a fresh, clean-smelling option. The scent itself is also very strong, meaning that one spray can last the entire day—from the altar to the afterparty. This tantalizing scent is perfect for the man who appreciates classic and refined tastes, thanks to its eclectic combination of woody and fresh aromas. It’s also ideal for a guy on the go. Since one spritz of this formula is strong enough to last all day, you’ll never have to worry about reapplying—an especially handy asset on your wedding day,” says

Chanel Bleu
Chanel Bleu

Bleu de Chanel is the cologne for the modern man, confidently balancing charisma and charm. “It’s easy to see why Bleu de Chanel’s woody-aromatic fragrance has become a best seller for the French luxury fashion house. It’s sophisticated and elegant without trying too hard – in that very French, very Chanel way – from the super-minimalist dark blue bottle to the juice. Bleu de Chanel created by Jacques Polge (Chanel Antaeus), has a highly distinctive citrus-fresh opening, with grapefruit and lemon at the fore- it’s easy to see why it’s a go-to cologne for many men,” writes DapperConfidential.

Curious to know why Bleu de Chanel is hailed as a versatile and iconic choice? “A clean, woody fragrance, this Chanel scent boasts a 4.8-star rating for a reason: The citrus and amber notes complement each other perfectly, while the cedarwood adds an element of punch,” shares CNN.

2. Dior Sauvage Eau de Toilette

The number two on the expert’s list for the best men’s cologne is Dior Sauvage Eau de Toilette. “One of the most distinctive colognes on the market, Dior Sauvage contains hints of ambroxan, Sichuan pepper and reggio bergamot, making it perfect for the man who wants to stand out from the crowd,” raves CNN.

Dior Sauvage Eau de Toilette
Dior Sauvage Eau de Toilette

Dior Sauvage is the scent for the modern man who’s unafraid to conquer the unknown. “Classic, crisp and always magical, Dior’s Sauvage evokes rocky landscapes and desert vistas. To maintain the rawness of its environmental muse, this wildly popular cologne opens up with a fresh burst of Calabrian bergamot and spicy pepper before moving into a more spacious array of middle notes that include Sichuan pepper, lavender, vetiver, patchouli and geranium. But even in the desert, a men’s cologne needs a touch of wood. Base notes of ambroxan, cedar and labdanum give Sauvage its warm, woody profile,” writes Mens Journal.

Can Dior Sauvage be your perfect cologne, whether you’re going casual or dressing to impress? “The epitome of a modern yet classic, Sauvage is a spicy, fresh scent sure to grab the attention of anyone you pass. This warm blend of amber and cedar, topped with pepper and lavender undertones is unique yet sure to be a fan favorite for years to come. Plus, it’s not too overpowering but still lasts long on the skin. This fragrance is made for men who aren’t afraid to push their boundaries and try something modern and new. The potent blend leaves a fresh yet unexpected impression, ideal for the groom who wants to make a statement on his big day,” says

3. Giorgio Armani Acqua di Giò

The number three expert recommendation for the Best Men’s cologne is Giorgio Armani Acqua di Giò. “Since its launch in 1996, Acqua di Giò has become a staple of the fragrance industry. It could be the perfect price point or the clear matte bottle that looks timelessly elegant, but we’re pretty sure it’s the fragrance that makes this cologne a best-seller. Marine-inspired notes give this a clean, classic feel, while bright notes of Calabrian bergamot, neroli and green tangerine will keep you smelling effortlessly fresh, even after a long day,” says MensJournal.


The blend of aquatic, woody, and citrus notes in Acqua di Giò is simply irresistible. “You wouldn’t think of rosemary as an ideal cologne ingredient, but this Armani Beauty scent is an aquatic-inspired option that’s super fresh and clean. Acqua Di Gio is ideal for the man who doesn’t want an overpowering, woody fragrance,” writes CNN.

Looking for a signature scent that’s uniquely you? If you’re a fan of fresh, clean fragrances, Acqua di Giò might be your next signature scent. “The 1990s-era fragrance Armani Acqua di Gio Eau de Toilette is still in style today. This perfume, a favorite of many of my friends, simply does not stale and retains its allure over 30 years later. Even though it is not as well known as it was in the 1990s, Alberto Morillas’ brilliance is still highly regarded today. Who doesn’t love a trip to the Mediterranean? We are definitely in need of one,” adds DapperConfidential.

4. Dolce & Gabbana Light Blue Pour Homme Eau de Toilette

The number four expert recommendation for the Best Men’s cologne is Dolce & Gabbana Light Blue Pour Homme Eau de Toilette. “When D & G Light Blue Eau Intense Pour Homme EDT was launched in 2007, it became one of the best selling men’s cologne for the Italian luxury label Dolce & Gabbana and is still going strong. Created by Alberto Morillas (Bulgari Man EDT, cK One EDT, Gucci Guilty Absolute EDP), Light Blue won the FiFi Award Fragrance of the Year Luxe in 2008 and it’s easy to see why. It feels distinctly casual and summery with prominent citrus notes including grapefruit, bergamot, and Sicilian Mandarin. In the heart notes, there’s a touch of spice with pepper, rosemary, and juniper adding a sharper, more distinct vibe. The base is musk, incense, and oakmoss. All in all, it’s an uncomplicated, fresh scent and that’s equally easy to wear to the office or the beach,” says DapperConfidential.

Dolce & Gabbana Light Blue Pour Homme Eau de Toilette
Dolce & Gabbana Light Blue Pour Homme Eau de Toilette

From charismatic to mysterious, we’re decoding the scents that suit your different moods. “If you’re naturally drawn to fresh aquatics, then Dolce & Gabbana’s Light Blue Pour Homme may be the cologne for you. Each spray will take you on a trip to the sunny seasides of the Mediterranean, with top notes of bright grapefruit, bergamot, Sicilian mandarin and juniper. To keep the scent sensual and masculine, middle notes of black pepper, rosemary and Brazilian rosewood fuse into musk, incense and oakmoss base notes. Make this cologne part of your daily routine or save it for seaside escapes,” suggests MensJournal.

Have you ever wondered if the right cologne can turn an ordinary day into an extraordinary one? “Though it comes in a small bottle by default, it packs a major punch, and it is definitely recommended for romantic wear. This UK-based fragrance features top notes of refreshing bergamot, Sicilian mandarin, and grapefruit peel. Those notes give way to aromatic rosemary and sensual rosewood, ensuring that you evoke a sensation of strong masculinity whenever you wear this cologne. The base notes accentuate this effect, including oakmoss, incense, and musk wood. All in all, it’s a robust and well-rounded fragrance that’s always a delight to wear and perceive. You can put it on when you are wearing a suit just as often as when you’re wearing a button-down T-shirt or aloha shirt on a tropical vacation,” writes SI.

5. GUCCI Guilty

Our next pick is from another esteemed fashion house. “Gucci Guilty is easily one of the best colognes for men in 2023, and there’s a core reason why: its unique fragrance blend is unmatched, plus you benefit from some of the brand recognition this cologne offers. This cologne features a well-rounded scent mixture featuring notes of orange blossom, bergamot, and musk. At the same time, the scent mixture is fairly straightforward and simple, making it a great choice for traditional men who want what works, not what is unnecessarily complex. This cologne is recommended particularly for casual wear, as its scent will be absorbed and noticed more quickly compared to other fragrances,” writes SI.

GUCCI Guilty
GUCCI Guilty EDT (

If you’re in the mood for a fragrance that’s bold, contemporary, and irresistible, Gucci Guilty might be your perfect match. Discover the art of layering scents and creating your own unique, intoxicating blend. “This classic Gucci scent is as provoking as they come. Its allure lies in its blend of spicy red chili pepper opposing richer, woody notes of rose, cedarwood, orange blossom, neroli, and patchouli. Inspired by popular scents of the ’70s, Guilty Pour Homme features unexpected touches of vinegar and salt,” shares Vogue.

Are you ready to embark on a fragrant adventure to discover the cologne that resonates with your inner self? “Made for the modern-day Gatsby, the latest addition to the Gucci Guilty line provides a long-lasting olfactory journey that begins with a gin-soaked lemony delight that develops into a woody and earthy aromatic mystery with a musky finish. Though this new classic might seem ideal to pair with crisp linen suiting in a garden party setting, it’s also equally fitting for the refined urbanite to take in the summer sun for an outdoor business lunch,” says WWD.

6. Calvin Klein Eternity

The number six expert recommendation for the best men’s cologne is Calvin Klein Eternity. “Eternity EDT is evergreen: sage, cedar, bergamot, and moss combine for an earthen and refreshing finish, and at a price that is friendly to the greens in your wallet. This is one of those scents that everyone recognizes, since it’s an easy pick as a signature scent, or as a gift for the cologne-curious,” says

Calvin Klein Eternity for Men
Calvin Klein Eternity for Men

Time to embrace your inner fragrance connoisseur and explore a world of olfactory delights. “It seems like Calvin Klein’s Eternity for Men has been around since the beginning of time. In reality, it’s only been three decades since the fragrance’s launch in 1990, and we’ve loved it every step of the way. Characterized as an ‘aromatic fougere,’ the cologne is brimming with exquisite notes like lavender, lemon, bergamot, sage, basil and lily. Base notes of sandalwood, vetiver, musk, amber and Brazilian rosewood round off this scent made for the modern man. Modeled off Klein’s vision of today’s man, Eternity is for the guy at peace with himself and his place in the world, dedicated to basic values of family, work, health and happiness,” writes Men’s Journal.

No need for a magic spell to be irresistible; the enchantment lies in your choice of cologne. “Another enduring classic from 1988, Eternity is a romantic floral fragrance that was inspired by lasting love. Clearly, the love affair with this scent carries on too: It’s decidedly unisex, and works for both him and her. Notes of freesia, mandarin, sage, white lily, patchouli, and sandalwood make for a timeless blend,” shares Vogue.

7. Aventus Creed

Finally, number seven on the expert recommendation for the best men’s cologne is Aventus Creed. “With top notes of lemon, pink pepper, and bergamot giving way to pineapple and jasmine, before the base notes of birch, ambergris, and cedarwood kick in, it’s a heady, complex scent that’s earned its place as a perennial top seller since its arrival in 2010. The only downside is that, although the fragrance itself will leave your nose delighted, the price tag may well make your eyes water,” says

Aventus Creed
Aventus Creed

The right cologne isn’t just a scent; it’s a statement. “This best-selling fragrance from Creed was introduced in 2010 and continues to be a fan favorite. It features crisp top notes of apple, blackcurrant, pineapple, and bergamot, with heftier heart and base notes including birch, patchouli, vanilla, and musk. It’s inspired by the life of a historic emperor and meant to symbolize strength, power, and success—who wouldn’t want that?” adds Vogue.

Is your cologne collection missing that one scent that captures your essence and sets you apart from the crowd? “Before decamping to Paris and pivoting to fragrance, Creed made its name as a tailoring operation in the London of the 1700s. So, it’s fitting that the brand’s fragrances are formulated with cut-and-sew precision. A decade after its debut, Aventus remains Creed’s calling card. The fruity scent features top notes of pineapple, bergamot, and apple balanced by hints of birch, ambergris, and sandalwood—a strong, masculine combination that (much like a perfectly-cut suit) will help you stand up a little straighter and walk a little taller,” writes

What was your favorite cologne for men when you were younger? Let us know in the comments.

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Note: This article was not paid for nor sponsored. StudyFinds is not connected to nor partnered with any of the brands mentioned and receives no compensation for its recommendations.

About the Author

Te-Erika Patterson

Te-Erika is the Publisher of The Feisty News for Women, the only full-service news source for women. Te-Erika is also the author of How To Love a Powerful Woman, Leave Your Baby Daddy and Loving Female Led Relationships: Relationships that Empower Women. A graduate of The University of Florida, Te-Erika enjoys a thriving career as a digital content creator that has spanned more than a decade. She enjoys chocolate, wine and solitude, and she is currently living a quiet life in Montgomery, Alabama. Follow her @Te-Erika

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  1. Every Man/Male has their own unique taste of smell when it comes to Men’s Cologne. So it really doesn’t matter until this day what other people think is the Best smelling Cologne. Tommy Hilfiger is a Cologne that still smells great. Just like Eternity, still smells great. So my point is, it’s up to the Male individual what he likes and what smells great on him.

  2. Favorite as a kid, ages 10-18 was the same as everyone else i knew at that age. Coolwater, Polo Sport, Nautica, Tommy Hilfiger, CK One, Aspen…. stuff like this.

  3. My favourite in the early eighties was Vetiver from Guerlain, also dabbled with Habit Rouge from Guerlain as well as Heritage. Untill they became unavailable in my country. Also loved Kouros from YSL….very long lasting & unique….

  4. I know it’s not a top brand, but from my youth and through early romances, I’ve always loved the scent of Aramis. It’s heady, romantic and fills your senses.

  5. Another cheap one I liked that was popular in 90;s starting cheapest PREFERRED STOCK ,THEN HUGO BOSS,FARIENHEIT,IF U Really where broke don’t laugh now Bruit splash on oh ya boi pops say roll the damn window down lol

  6. My favourite cologne is Chanel, Pour Monsieur. I wear it and am immediately surrounded by memories. The other cologne which I liked at the time (1960s) was one called Sweat. Regardless of the name, it smelled terrific, but didn’t last on the market. No one seems to have ever heard of it.

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