Only 21% Feel True Comfort Each Day, Survey Reveals

NEW YORK — Only a fifth of Americans have experienced “true comfort” in the past 24 hours, according to a new survey. The poll of 2,000 Americans reveals that true comfort — feeling completely relaxed or at ease — can be hard to come by, as just 21 percent say they’ve been able to reach this state.

The survey also finds that the average American only feels comfortable for a third of the day — roughly eight hours.

Commissioned by Serta and conducted by OnePoll, the survey reveals that more than anything else, taking a nap (47%) is the top way respondents find true comfort. This is followed by taking a walk outside (41%) and having a spa day (36%), rounding out the top three ways respondents prefer to find comfort in their day.

When temperatures drop, respondents say they also find true comfort in taking a hot bath (34%) and creating the perfect temperature at home (25%) — which is 72 degrees Fahrenheit. 

“Finding comfort within these chillier months is integral in being able to achieve your best sleep,” says spokesperson Anne Edwards, Senior Vice President, Brand Marketing, Serta, in a statement. “It’s important for everyone to take the time to identify the personal touches they need to be well-rested.”

inforgraphic on what people do to find true comfort

Catching some shut-eye is clearly a crowd favorite, but actually nodding off can be tricky for some — which is why 86 percent use a sleep or relaxation trick to help them catch some z’s.

While 46 percent of Americans surveyed who use a trick still count sheep to help them sleep, survey respondents also detailed their must-haves to drift off to dreamland, with good bedding being highly popular. Half of respondents say using fresh sheets or pillowcases helps them fall asleep, and 43 percent say the same about their favorite pillow. Millennials are more likely to attribute a good night’s sleep to fresh sheets (51% vs. 45%), while baby boomers are more likely to depend on their favorite pillow (55% vs. 43%).

When it comes to blankets, Americans are split on whether they make the final cut in their nighttime routine, as 54 percent need to be either fully or partially covered.

Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was commissioned by Serta between Nov. 27 and Nov. 28, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).