Woman waking up happy

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No one can argue with the benefits of a good night’s sleep: It’s common knowledge that a lack of sleep is bad for your health. Yet a restful snooze is something many Americans can only dream about these days. To achieve this elusive goal, having the best pillow is one of the most critical factors. But what exactly makes a pillow so great? 

Today, consumers have lots of choices when it comes to pillows, but it’s easy to get overwhelmed with all the options. Some are willing to pay good money for “just one night of perfect sleep.” There are pillows for the various sleeping positions, cooling pillows, fluffy pillows, down pillows, organic pillows… How to make the right choice? Do not despair! To make your decision easier (and to leave you with more time for sleep), StudyFinds scoured expert reviews to come away with a list of the best pillows on the market.

While sleep feels like a mundane activity that ends every day, it is crucial for a healthy lifetsyle. In fact, a new study reports that several sleep problems sends your risk of a life-threatening stroke sky-high. And it’s not just a lack of sleep. People getting less than five hours of sleep were three times more likely to have a stroke to those getting an average of seven hours a night — the recommended amount of sleep. People who were getting too much sleep were twice as likely to suffer a stroke than those getting seven hours a night.

Ready to be sent off to dream land? StudyFinds researched 10 expert websites to find the best pillows by seeing which were most frequently recommended. Here is our list of the pillows that are most likely to give you sweet dreams. Did we miss one? Let us know your favorite to sleep with in the comments below.

Older woman waking up in bed happy, rested from good night of sleep
Woman waking up in bed (© fizkes – stock.adobe.com)

The List: Best Pillows, According to Sleep Experts


1. The Coop Home Goods Original Pillow

This pillow gets the highest praise from the experts for its versatility and comfort. At Forbes, “the Coop Home Goods Original Pillow stood out as a clear winner,” as “the ease of adjustability set the Coop Home Goods Original Pillow apart.”

The Coop Home Goods Original Pillow
The Coop Home Goods Original Pillow

Good Housekeeping describes the pillow as “an ideal balance of soft and firm” and “suitable for all positions because it comes with extra stuffing that you can add or remove at home to create your own perfect height.”

And Insider praises the pillow’s “thoughtful features like adjustable fill, a washable pillow cover, and an unparalleled 100-night trial that make it the best choice for most people.”

2. Saatva Latex Pillow

It’s not a dream: The Saatva Latex pillow combines comfort with eco-consciousness! Sleepopolis experts love this pillow for its feel and sustainability. Instead of feathers, it “is made from a mix of down alternative and Talalay latex. We think this construction makes it extremely cozy and cool. As an added bonus, the cover is 100% organic cotton, and the latex core is made from renewable, natural resources. If you’re an eco-conscious shopper who likes the feel of feathers, then this pillow is a solid choice.”

A woman laying on Saatva Latex Pillows
A woman laying on Saatva Latex Pillows (saatva.com)

The Strategist points out that “the weighty latex fill is uniquely supportive and buoyant,” while the Sleep Foundation liked how it “nicely balances cushioning, responsiveness, and support” and referred to the pillow as “a prime example of the brand’s commitment to quality and sustainable production.” 

3. The Layla Kapok Pillow

If you wake up sore and with neck pain, this one is for you. According to the Sleep Foundation, “breathability proved to be one of the pillow’s biggest strengths […] The shredded fill promotes steady airflow, and the cover is both breathable and moisture-wicking.”

The Layla Kapok Pillow
The Layla Kapok Pillow

TechRadar calls the Layla Kapok pillow “an excellent choice for side and back sleepers seeking an adjustable, medium firm pillow that can be made as shallow or as deep as needed.” 

Also, Good Housekeeping notes that “testers gave it perfect scores for comfort, support, and overall satisfaction, plus they said it kept its shape and had them waking up without feeling sore.”  

4. Beckham Hotel Collection Gel Pillow

Experts frequently list the Beckham Hotel Collection gel pillow as a good, if not the best, budget option. The Strategist calls it “wallet-friendly, plush, and pleasantly bouncy” and points out that the pillow can be “tossed in the washer and dryer, no special settings required.”

Beckham Hotel Collection Gel Pillow
Beckham Hotel Collection Gel Pillow

TechRadar testers had the highest praise for the Beckham: “Whilst the initial feel is soft, there’s a real core of firmness to the pillows, making them a particularly good choice for side sleepers who need a balance of each. In fact, our side-sleeping tester declared the pillow the most comfortable they’ve ever slept on.”

Wait, there’s more? Insider sums it up by calling the pillow an “inexpensive option that still offers a comfortable, supportive night’s sleep.”

5. The Purple Harmony Pillow

While not always at the top, experts regularly list this pillow in their “best pillow” reviews. Tom’s Guide calls the Purple Harmony pillow a “luxury sleep pillow.” And, based on other review, that’s for good reason.

Purple Harmony Pillow
Purple Harmony Pillow

Good Housekeeping even lists it as the best luxury pillow, stating that reviewers “praised its support, shape retention and breathability, with each one highlighting the fact that it stayed cool all night long.”

To top it all off, U.S. News also recommends it for “people who sleep hot” and “who want a pillow that keeps its shape.”

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Note: This article was not paid for nor sponsored. StudyFinds is not connected to nor partnered with any of the brands mentioned and receives no compensation for its recommendations.

About Clio Rourke

I'm a freelance writer with experience in advertising and public relations.

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StudyFinds publishes digestible, agenda-free, transparent research summaries that are intended to inform the reader as well as stir civil, educated debate. We do not agree nor disagree with any of the studies we post, rather, we encourage our readers to debate the veracity of the findings themselves. All articles published on StudyFinds are vetted by our editors prior to publication and include links back to the source or corresponding journal article, if possible.

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1 Comment

  1. james king says:

    I have a pinched nerve in my vertebra. My physical therapist told me to buy a MyPillow. I hate the commercials but it’s a great pillow. No scrunchy sounds either.